Tennis Australia (TA) has inked a collaboration with Stats Perform, which will become the sport’s exclusive distributor of live video streaming and data tracking to licensed sports betting operators.
The Australian Open, Australian Open Qualifying and other TA tournaments will be added to the analytics company’s growing portfolio of live betting streams and trading data in a multi-year deal.
“Stats Perform has a reputation for trust and innovation, making them a clear choice and providing more opportunities for us to reach and engage with our fans,” commented Cedric Conelis, Tennis Australia Chief Revenue Officer.
The sport’s governing body will use Stats Perform’s media tools, including Opta Facts, PressBox Graphics, along with news services, with a goal to build bigger audiences for Tennis Australia and Australian tennis players as they compete in year-round global tours.
Stats Perform has also highlighted its overall intent to use its new features to ‘make every game, set and match mean more’.
Carl Mergele, CEO of Stats Perform, added: “Our focus is on extending the incredible entertainment on the court or field, to help those in the sports business capture more fan attention, for longer.
“We are honoured to have been chosen to work with Tennis Australia – an organisation which shares our goal of protecting and elevating the fan experience, for new and existing tennis audiences across the globe.”
Furthermore, the firm’s Integrity division will also link with TA’s in-house Integrity Unit to monitor all matches for any potential signs of match fixing.
This will include Stats Perform Integrity’s core services on competition and match integrity risk management, namely pre-tournament risk assessments as well as monitoring, intelligence and analysis of the global markets along with performance analysis.
In tennis, the firm also holds rights to the WTA Tour, Wimbledon, ITF Davis Cup World Group and the Billie Jean Cup.