Stats Perform has been named the exclusive global data, betting rights distributor and integrity partner of Grand Slam Track.
Grand Slam Track is a global professional track league that was only just announced last year by former American Olympic champion sprinter Michael Johnson.
Carl Mergele, Stats Perform CEO, commented: “MJ and the Grand Slam Track team have created something with astonishing entertainment and commercial potential for men’s and women’s track athletics, built upon his decades of unique experience on all sides of the spectrum, as a racer, as a media professional, and as an entrepreneur.
“Everyone at Stats Perform is honored to have been selected as Grand Slam Track’s exclusive data and betting streaming rights provider.
“We are excited to help them realise their vision of lifting the stories and personalities of track racing to their rightful positions in the hearts and minds of fans and bettors globally.”
The move is a rare foray into athletics for Stats Perform and a rather unique betting rights tie-up across the sport in general.
In addition to co-investing into the development of data and betting infrastructure for the sport, Stats Perform will be ensuring that the athletes, partners, and stakeholders enter this space with knowledge, education, and integrity.
Grand Slam Track described the company as an ‘important asset’ to the large investment the league is making into this sport.
“We’re delighted to partner with a world leader like Stats Perform to help us bring track to more fans across the globe,” said Johnson.
“We look forward to setting a new standard for our sport with Stats Perform’s extensive network of trusted media and betting partners, eye-opening technology, and their true passion for the power of sport to unify and entertain.
“After helping leagues like the Premier League, WTA, La Liga and more build their audiences, we’re excited for them to do the same with Grand Slam Track.”
