Stats Perform has extended its landmark data agreement with the WTA Tour for at least until the end of the decade.
Thanks to the extension, Stats Perform will be able to continue with the collection of official WTA data streams and their distribution to licensed sportsbooks, as well as to global media, tech giants and broadcasters.
Alex Rice, Chief Commercial Officer at Stats Perform, commented: “We’re honoured and delighted to extend our deep relationship with the WTA, who are a highly progressive and professional sports organisation.
“We’re proud of what our respective teams have achieved together so far and excited to continue to elevate fan and bettor experiences with the most reliable, comprehensive and innovative official WTA content – even more so as the Tour is set to feature more tournaments and more matches, meaning even more opportunities for our sportsbook and media partners to showcase the incredible action to their customers.”
The partnership’s inception has so far managed to successfully deliver on a number of fan engagement initiatives, such as the introduction of on-screen tailored insights during live games and AI-enriched metrics.
Marina Storti, CEO of WTA Ventures, added: “We are excited to extend our successful partnership with Stats Perform. The data and insights they provide are an important part of our plans to drive fan engagement through product innovation and enriched experiences.
“The development of long-term relationships with industry partners is an important source of commercial revenue underpinning our ambition to reinvest in the sport and help the WTA achieve the goal of equal prize money for women at all top events.”
In addition to WTA tennis, Stats Perform’s portfolio also includes exclusive betting and media rights for Tennis Australia, as well as some of the biggest leagues across football, basketball, rugby, and more.
