MSC Cruises has become the official cruise line partner of NBA side the New York Knicks in a multi-year agreement.
The firm will gain brand exposure during all home games at The Garden such as LED Signage and Virtual On-Court Signage.
David Hopkinson, President & COO, Madison Square Garden Sports Corp, stated: “MSC Cruises is one of the world’s top-rated contemporary cruise lines with a long history of putting their customers first, a value that MSG Sports lives by every day, making them a fantastic addition to our illustrious group of marketing partners.
“This partnership will also make MSC Cruises our first-ever global rights marketing partner. MSC Cruises will be involved within the Knicks organisation across digital channels and fan activations and will provide once-in-a-lifetime experiences for our incredible Jr. Knicks program.”
Prior to MSC Cruises basing a cruise ship out of New York City year-round, the company will also serve as the presenting partner of the Knicks in-game T-Shirt Toss.
Furthermore, the pair have also described the introduction of sustainability initiative which will provide a donation to an Ocean Conservation Cause for every three-pointer made by the Knicks this season.
“Our partnership with MSG and the New York Knicks is symbolic of our overall commitment to New York City with the upcoming launch of year-round cruises from the Brooklyn Cruise Terminal onboard MSC Meraviglia,” added Rubén A. Rodríguez, President of MSC Cruises USA.
“At MSC Cruises, we’re focused on improving the communities we serve by supporting families and furthering sustainability efforts. MSG and the Knicks share those priorities, and we’re thrilled to be combining our efforts right here in New York City, as well as throughout the more than 40 countries that make up our global itineraries.”
The cruise company continues to expand its sports partnership portfolio after having previously entered the English Premier League with Chelsea, and Formula One which began with the Gulf Air Bahrain Grand Prix 2022.