Formula One has formed a multi-year partnership with MSC Cruises, as the company becomes a global partner of the competition for the 2022 season.
The collaboration began at the Formula One Gulf Air Bahrain Grand Prix 2022, and now sees the Swiss-based cruise brand become the official cruise partner of the sport whilst bringing technologically advanced ships port-side during select Grand Prix weekends.
Stefano Domenicali, President & CEO of Formula One, commented: “We are thrilled to announce MSC Cruises as a new Global Partner of Formula One, bringing together two truly global brands.
“It is a perfect partnership with both of us focussed on delivering the best experience for our fans and customers globally and combining entertainment, luxury, and service. We are both committed to sustainable solutions, and MSC’s insight and expertise perfectly complement our global offering and will continue to enhance our brand.”
Furthermore, the partnership also sees MSC Cruises look to leverage Formula One’s global fanbase as well as expand its offering of holidays at sea.
MSC Cruises has also stated that it will push for sustainable change, as both companies have committed to becoming Net-Zero Carbon and are now using environmental technologies and solutions.
“There is a strong shared ambition between us and F1 as we are both committed to investing in research to accelerate the development and adoption of next generation technologies – both maritime and environmental in our case – to build the future of our industries in a sustainable way,” concluded Pier Francesco Vago, MSC Cruises’ Executive Chairman.
“We are both working to continuously improve environmental performance with a clear vision to build a lasting legacy for future generations. We are looking forward to developing our relationship together as this exciting season unfolds.”
The cruise company began its expansion into major sports with Chelsea FC in 2021, which took MSC Cruises on as its official global cruise partner for the duration of the 2020/21 season.
Making it onto Insider Sport’s ‘The Premier League’s most obscure partnerships of the season’ list, the company loaded its flagship boat, the Bellissima, full of Chelsea memorabilia and merchandise for travellers to purchase whilst on board the ship.