The Vegas Golden Knights and Betfred Sports have inked an agreement for the latter to become an official sports betting partner of the NHL team.

The operator – represented in the deal by SCCG Management – will receive exposure on dasher boards, LED signage at T-Mobile Arena, and the league’s new DED broadcast signage. 

“We’re proud to be partnering with Betfred as they make their arrival here in Las Vegas,” said Golden Knights President, Kerry Bubolz. “Betfred’s US business is Vegas Born just like we are, and we’re excited to help them launch their brand in Nevada.”

Additionally, Betfred will be featured on the team’s official digital channels, email newsletter, radio broadcasts, and other platforms, as well as collaborate on ‘intermission contests’ for fans at certain home games.

“We are thrilled that Betfred is officially partnering with the Vegas Golden Knights,” added Stephen Crystal, CEO of SCCG Management. “As a leading sports management advisory firm, we are dedicated to delivering exceptional value to our clients, and this partnership is a testament to that commitment. 

“We facilitated partnerships for Betfred with the Cincinnati Bengals, Colorado Rockies, and the Denver Broncos and we look forward to now connecting Betfred with hockey fans and creating unforgettable moments for everyone involved.”

The Las Vegas-based company is currently preparing to open its first hometown sportsbook in partnership with Mohegan Casino Las Vegas at the Virgin Hotel Las Vegas.

Bryan Bennett, COO of Betfred Sportsbook, concluded: “We look forward to growing our business here and supporting Las Vegas hockey in the process.”

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