Birmingham City FC has named Seat Unique as the club’s official hospitality and premium ticketing platform, starting with the current 2022/23 season.

Throughout the three-and-a-half-year deal, the firm will exclusively power the club’s online ticket and hospitality sales for all games taking place at St Andrew’s Stadium.

James Corrigan, Commercial Manager at Birmingham City FC, said: “We are delighted to have secured a partnership with Seat Unique for the three and a half years. Our partnership with Seat Unique will provide customers with flexible opportunities to book our premium offerings when and wherever they want too. 

“We are proud to be associated and working with a brand who are digitalising every aspect of the hospitality and the premium ticketing process.”

Seat Unique’s technology will allow fans to make secure purchases on its mobile site, with 24/7 online access.

Following collaborations with various clubs and venues across cricket, rugby and football, the Championship side becomes the latest sporting partner to utilise the technology.

“We are beyond thrilled to be teaming up with Birmingham City FC,” added Robin Sherry, CEO and Founder of Seat Unique. “They have an amazing fan base and we couldn’t be more excited to give them access to the club’s five-star football experiences through our trusted marketplace. 

“We can’t wait to see even more Blues fans enjoying the best of hospitality at St Andrew’s Stadium.”

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