Club Atlético Osasuna has announced a partnership with sports entertainment brand OlyBet, which becomes the club’s official European partner.

The Spanish football club explained that the deal is within a market that it considers key for international growth.

CEO of CA Osasuna, Fran Canal, commented: “Our entry into the Baltic region, comprising Estonia, Latvia and Lithuania, holds immense significance as the popularity of soccer in these countries continues to rise. 

“This alliance is the result of the work we have been carrying out for months in all the club’s departments to increase recognition and establish the Osasuna brand on a global scale.”

The collaboration originally began last year following the club’s participation at the Virsliga Forum in Riga. The partnership was then cemented at Osasuna’s home stadium – El Sadar in Pamplona – where the friendly match between Estonia and Argentina took place in 2022. 

“We are excited to begin this new partnership with the club, its fans, and the brand of Osasuna,” added Chairman and CEO of Olympic Entertainment Group and OlyBet Group, Corey Plummer.

“OlyBet and OlyBet TV continue to develop and promote live sports and entertainment experiences around the world, and Osasuna is a key partner for engaging passionate communities of the sport, the local region, and of La Liga. 

“OlyBet and Osasuna will work closely to develop brand awareness, unique content, and specific programs to support Osasuna’s growth plans and to offer the passionate, exclusive and thrill of game experiences that OlyBet and OlyBet Club are known for delivering.”

The Baltic states-based company has expanded to multiple European countries over the last few years. The firm’s recent partnerships also include the NHL, NBA, UFC, Real Betis, ACF Fiorentina, and Croatian football legend, Luka Modrić.

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