Paris Saint-Germain Esports is looking to engage new demographics as the club partners with Tundra Esports to form a competitive Rocket League.
Competing under the name PSG Tundra, the team will be leveraging the Paris Saint-Germain brand’s growing stature in gaming, combined with the unique expertise of Tundra in esports performance and content creation, to build a highly engaged global audience of fans.
Paris Saint-Germain Chief Brand Officer Fabien Allègre said: “We are delighted to be back in Rocket League, one of the most popular games in the world. We are anxious to see the PSG Tundra team succeed. In putting together our team Paris Saint-Germain is looking to make the most of its presence in Europe and to continue its expansion. Thanks to the PSG Tundra team, the club now has seven Esports teams.”
The aim of this partnership is to create a competitive Rocket League team capable of winning every competition it enters and a brand that reflects the mainstream interests of its fans. The full team information including players and coach will be announced in due course.
Tundra Esports Executive Chairman, Carleton Curtis added: “We are delighted to partner with the elite French team Paris Saint-Germain. PSG shares the same values as us at Tundra – excelling beyond the competitive game and offering fans a unique and unforgettable experience through gaming culture, art and music! We are very much looking forward to seeing what this dynamic duo can achieve.”
