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partnership playbook
BREAKING
Features & Analysis
Time to read: 5 min
Partnership playbook: Kalshi, Pegasus Airlines, BEYOND Developments and Hitachi
January 7, 2026
Partnership playbook logo
00:58
BREAKING
Features & Analysis
Time to read: 6 min
Partnership Playbook: Snoop Dogg, Nexo, Revolut and Midnite
December 17, 2025
DAZN and beIN step in as Ligue 1’s French media two weeks before 2024/25 season
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Europe
Time to read: 4 min
DAZN and beIN step in as Ligue 1’s French media two weeks before 2024/25 season
August 1, 2024
Airbus A350 of Qatar airways arriving from Doha under a bright sunlight. photo taken at Islamabad-Pakistan.
BREAKING
Europe
Time to read: 2 min
Qatar Airways renews deal to take UEFA to new heights
June 19, 2024
credit: Shutterstock
BREAKING
Fan Engagement
Time to read: 3 min
PSG Chairman confirms club’s wish to leave Parc des Princes
February 12, 2024
BREAKING
Europe
Time to read: 2 min
PSG pursues global expansion in UK capital 
September 12, 2023
BREAKING
Europe
Time to read: 2 min
Forbes Valuable Soccer list highlights growth of MLS   
June 2, 2023
BREAKING
Latest News
Time to read: 2 min
PSG partners with Tundra for Rocket League venture 
May 3, 2023
BREAKING
Europe
Time to read: 2 min
PSG to release limited-edition watches under Purnell partnership
February 17, 2023
BREAKING
Europe
Time to read: 2 min
Messi expands crypto links with Sorare
November 9, 2022
BREAKING
Europe
Time to read: 2 min
Messi enters the world of crypto under Bitget partnership
October 25, 2022
BREAKING
Europe
Time to read: 2 min
LOSC Lille creates 1xBet partnership for African region
August 26, 2022
BREAKING
Africa
Time to read: 2 min
PSG reaches multiple regions in 1xBet partnership
August 3, 2022
BREAKING
Europe
Time to read: 2 min
PSG shares social responsibility commitment in FDJ partnership
July 8, 2022
BREAKING
Europe
Time to read: 2 min
PSG extends Qatar Airways partnership to front on shirts
June 30, 2022
BREAKING
Basketball
Time to read: 2 min
NBA’s Zebra Valley partnership ‘brings football and basketball fans closer’
June 24, 2022
BREAKING
Fan Engagement
Time to read: 2 min
PSG delivers original content to OneFootball audiences
June 17, 2022
BREAKING
Partners
Time to read: 3 min
Celtic latest to launch digital cards via Sorare
April 25, 2022
BREAKING
Fan Engagement
Time to read: 2 min
PSG and GOAT develop ‘creative experiences’ in sleeve sponsorship
April 14, 2022
BREAKING
Europe
Time to read: 3 min
Real Madrid, PSG and AC Milan suspend deals with Russia-based Fonbet
March 18, 2022
BREAKING
Europe
Time to read: 2 min
Gorillas delivers ‘fast-paced’ Paris Saint-Germain partnership
November 18, 2021
BREAKING
Europe
Time to read: 2 min
Eleven Belgium scores Ligue 1 broadcasting deal
November 17, 2021
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Most Read
1
MLB regional broadcast rights hold firm at $1.6bn
2
Partnership Playbook: Racing stripes, yoghurt and F1 points
3
Q&A: Inside West Ham's 'boundary-pushing' fan beer launch
4
FIFA’s World Cup 2026 ticket and hospitality income reaches $5bn
5
USL links new branding to promotion and relegation plan
6
Sideline Moves: Eintracht Frankfurt top job taken by Hellmann as Krösche exits
7
How much will clubs pay under the IFR’s levy?
Features
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026