The British Basketball League (BBL) has agreed to extend its broadcasting rights deal with Sky Sports for a fourth consecutive season for both its men’s and women’s leagues.
One game per week will be shown live to audiences across Sky Sports’ linear and YouTube channels, as well as streaming platform NOW TV on Thursday and Friday nights.
The deal includes key fixtures from the new season’s calendar, such as the men’s and women’s Trophy Final, the All-Star Game, as well as the playoffs and the BBL final at The O2 Arena.
Mani Gill, Head of Broadcast at the BBL, said: “The League is delighted to once again be partnering with Sky Sports for a fourth consecutive season to continue to bring the best of the action from the Men’s and Women’s League’s to fans across the country.
“Sky has given us a platform to help basketball grow exponentially in recent years, it’s great to have their continued support and we know fans will be thrilled with the broadcast experience they’ll enjoy this season.
“Fans can expect the highest quality broadcast presentation throughout the season, with a star studded line up of talent on hand to present, analyse and commentate on the thrilling on-court action from across the Men’s and Women’s League.”
Additional details revealed that Jeanette Kwakye MBE – a respected UK broadcaster – will also be a part of the new production.
Kwakye will be joined by former GB and London Lions star Ovie Soko, on-ground reporter Drew Lasker, play-by-play commentator Todd Harris, as well as women’s British Basketball League player Azania Stewart as a co-commentator.
Helen Falkus, Director of Multi Sports at Sky Sports, added: “Domestic basketball continues to go from strength to strength and so we’re delighted to be able to continue to bring our viewers more of the action from both the men’s and women’s competitions.
“We’ll continue to showcase the Men’s and Women’s British Basketball League on our linear channels as well as YouTube as we look to continue to grow the game in the UK.”
