The Scottish Professional Football League (SPFL) is seeking a new principal partner after Cinch activated its option to end the deal early after two years.
It was a deal that was originally set to last for five years from 2021 when first agreed – however, the online car dealership firm.
The collaboration with Cinch bolstered the revenue of SPFL teams off the back of the pandemic as they recovered and gained significant revenues following a tough period.
The league’s Chief Executive also detailed that the search for a new principal partner will commence immediately as they look to fill the gap left by Cinch’s departure.
Meanwhile, Cinch also lauded the impact of the partnership as the brand has sought to grow its presence and footprint within the UK.