Wolves’ 6686 Sport deal in danger as Premier League begins investigation 

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Wolves and the Premier League have launched an investigation into the club’s sleeve sponsor 6686 Sport after reports that it has streamed games illegally on its China-based website. 

The allegations surfaced after international news outlet Josimar reported that the Asian bookmaker has been providing its audience with free broadcasts of games from multiple topflight leagues, including the Premier League, the Bundesliga and Serie A, despite 6686 Sport not having a broadcasting licence. 

6686 was announced as Wolves’ official sleeve partner back in August ahead of the new season, with the bookamerk’s logo landing a spot on both the club’s home and away kits. The sponsor has also received additional visibility at Molineux – the Wolves home stadium. 

At the time of the announcement, Danny Chen, Brand Manager of 6686 Sport, said: “With many collective years of industry expertise, 6686 Sports has established itself as a trusted leader in the betting platform realm.”

Russell Jones, Wolves’ General Manager for Marketing and Commercial Growth, also expressed optimism about the deal, which is the club’s biggest sleeve sponsorship in its history.

“This deal demonstrates the growing strength of the Wolves brand in Asia and our ability to secure exciting new commercial partners in the region,” Jones added. 

More details around the alleged illegal streams are expected to emerge as the Premier League’s investigation moves forward. 

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