Pirelli becomes main tyre sponsor of Formula 1 World Championship

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The World Motor Sport Council has given the green light for Pirelli to become the exclusive tyre supplier of the FIA Formula 1 World Championship between 2025 and 2027.

This was confirmed by the FIA itself, which also added that the deal can be extended for an additional year if the partnership with Pirelli goes as planned. 

For the remainder of the new sponsorship, Pirelli will also be the tyre supplier of the FIA Formula 2 and Formula 3 Championships, paving the way for the next generation of elite drivers. 

FIA President Mohammed Ben Sulayem said: “Pirelli has been operating at the top level of motor sport for many years and I am sure that they will continue to deliver innovation and excellence on the world stage. 

“Formula 1 is a unique challenge for the tyre supplier, and Pirelli has demonstrated great commitment to producing tyres that meet the extreme demands of these incredible cars. I would like to thank Pirelli for its ongoing support of motor sport not only in Formula 1, but in many other championships and categories at every level. 

“Work will continue in the coming years to take further strides both in terms of performance and sustainability, and Pirelli have made strong commitments to both of these targets.”

The new partnership comes following an extensive evaluation of the bidding process, with targets set out and agreed through consultation with the Commercial Rights Holders and all teams.

Stefano Domenicali, President and CEO of Formula 1, commented: “Since returning to the sport in 2011 Pirelli has been an invaluable partner, supporting Formula 1 through new generations of technology and technical regulations and delivering tyres to enable fantastic racing for our fans. 

“The company’s commitment to quality, innovation and their deep knowledge of our sport will be vital in the coming years as we approach our new regulations in 2026 and the work Pirelli is focused on relating to sustainability, proven by the FSC certification, will ensure we continue to work together towards our shared Net Zero 2030 goal.”

According to the FIA, Pirelli demonstrated the best environmental sustainability strategy in terms of its tyres’ life cycle, having in mind the fact that from 2024 all FIA Formula One World Championship tyres have to be certified by the Forest Stewardship Council. 

Marco Tronchetti Provera, Pirelli Executive Vice-President, added: “We’re delighted to extend our presence in Formula 1 and its other related championships. Pirelli was there when Formula 1 was born in 1950, and with this latest renewal, the firm will now be a protagonist throughout nearly two decades of the modern Formula 1 era. 

“Thanks to the impetus from Liberty Media and the support of the FIA, the sport is enjoying an extraordinary period of growth both in terms of audience and global expansion, increasing its following among younger generations as well. Innovation and technology are locked into Pirelli’s DNA, and Formula 1 constitutes the ultimate open air laboratory to not only try out and test new technical solutions, but also to accelerate fresh research, development, and production processes in making tyres.

“I would also like to thank everyone at Pirelli for their passionate commitment and the quality of their work over the years, which will continue as we extend this partnership together.

“Our commitment to sustainability is equally strong, as proved by the FSC certification that will be introduced to our F1 tyres from next year. Being at the forefront of motorsport’s pinnacle until at least 2027 adds another important value dimension to our company.”

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