Sportradar has landed a multi-year partnership with Caribbean Cage to help the operator strengthen its foothold in South America.
With the new deal, Caribbean Cage will look to establish a “high quality and immersive sports betting offering” that will benefit players across the gaming company’s jurisdictions of operations, including Puerto Rico, the Dominican Republic, St. Maarten, and Guyana in South America.
To achieve this, Sportradar will deploy its player account management (PAM) and sports betting solution ORAKO and in the process, create a customisable omnichannel sportsbook offering that streamlines engagement through a single integration – which can be made available across retail, desktop, and mobile web channels.
Jacob Lopez, Senior VP Managed Sportsbook Services at Sportradar, commented: “Sportradar has a strong track record of collaborating with operators to establish new betting offerings that are dynamic and engage customers deeply.
“Combined with the advanced technological capabilities of the ORAKO solution, Sportradar is best positioned to partner with Caribbean CAGE and deliver a customisable sportsbook offering that enhances the sports betting experience for a diverse customer base across the region.”
Furthermore, the live betting aspect of the agreement connects the CAGE Companies’ customers with content featuring Sportradar’s sports partners, such as major US leagues; NBA, NHL and MLB, as well as further sports properties like the UEFA Champions League.
Sportradar also has an extensive cricket portfolio and expects its offerings to provide further opportunities for the CAGE Companies customers around the Caribbean community.
Robert L. Johnson, Founder of The RLJ Companies, and the CAGE Companies Majority Owner, commented: “We are extremely excited to have entered into a strategic partnership with Sportradar.
“Together, we plan to operate Sports Betting at retail locations and online in markets throughout the Caribbean and Latin America. CAGE has existing licences for Sports Betting in several countries in the region and we are working toward launching our new partnership during the first quarter 2024.”