Monster Energy Company has announced it has agreed a new sponsorship deal with Formula One’s McLaren Racing.
The popular energy drink brand will showcase prominently on the drivers Lando Norris’ and Oscar Piastri’s helmets and suits from the start of the 2024 F1 race season.
Rodney Sacks, Chairman and Co-CEO of Monster Energy Company, said: “Monster Energy is proud to start this new chapter in its F1 journey with McLaren Racing.
“Monster is focused on enhancing fan experiences and partnering with a world-class team and its elite drivers to share our passion with F1’s global audience.
“We are planning some really exciting programs with Lando and Oscar and are excited to go racing together from 2024.”
Consequently, the deal with McLaren brings an end to a 14 year partnership with the Mercedes-AMG PETRONAS F1 team.
Monster hailed the long tenured partnership with Mercedes, having “experienced the full range of highs and lows of motorsport”.
“We would like to express our sincere appreciation to the Mercedes-AMG PETRONAS Formula One Team, and Toto Wolff in particular, for a partnership that has spanned well over a decade and seen us celebrate some wonderful success together,” added Sacks.
“We wish the team well for their upcoming championship campaigns.”