Scuderia Ferrari – the Formula One team – has announced it has extended its partnership with private market asset management firm ZCG.
The partnership between Ferrari and ZCG started last year and has seen the two parties collaborate and introduce several activations, such as the ZCG Fan Zone at the Las Vegas Grand Prix last November.
Lorenzo Giorgetti, Chief Racing Revenue Officer of the Ferrari F1 team, stated: “We are pleased to renew our partnership with ZCG, with whom we share a passion for excellence and the desire to push the boundaries of innovation, without losing sight of the values and authority that stem from decades of experience in our respective fields.
“We are keen to continue working with ZCG to reach an even wider audience with which to share the unique experience of Formula 1 and the very special world of Scuderia Ferrari.”
For the upcoming 2024 F1 season, Scuderia Ferrari will collaborate with ZCG to build on initiatives and create new activations to bolster fan engagement with the iconic race team.
These new activations will likely include Ferrari’s newest driver, Lewis Hamilton, after the seven-time world champion agreed to join the team in a multi-year deal.
James Zenni, Founder, President and CEO, ZCG, added: “We take great pride in our relationship and look forward to continuing our support of Scuderia Ferrari and building upon the success of our partnership in the 2023 season.
“Ferrari consistently pushes the boundaries of innovation and global expansion. ZCG shares Scuderia Ferrari’s vision for excellence and strategic growth, and we eagerly anticipate further collaboration that can bring the experience and excitement of Formula 1 to more fans around the world.