Behind The Badge: Coritiba FC – How a new Brazilian league could be a commercial breakthrough 

The latest episode of the Behind The Badge podcast was held live in Rio de Janeiro, Brazil, with special guest Arnaldo Garcia – Director of Marketing at Coritiba FC – joining SBC Sponsorship Director George Harborne and SBC Noticias journalist Fernando Noodt

Garcia dives into how club shareholders are currently considering reforming the Campeonato Brasileiro Série A to make major breakthroughs for more commercial opportunities. 

The podcast also discusses how this is possible due to the changing landscape of ownership models for Brazilian football clubs, moving away from the Socios approach by opening their arms to outside private investment. 

Garcia also gave his thoughts on how the regulated sports betting space in Brazil will enable more sponsorship opportunities, and there was enough time for him to speak on Coritiba’s performance this season, as the team bids for promotion back to Série A. 

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To listen to the full episode of the latest Behind the Badge podcast on Spotify, listen here.To watch the full episode of the latest Behind the Badge podcast on YouTube, click here or watch below.

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