Computer software firm TeamViewer has announced the launch of its new initiative SheSportTech, with support from partners Manchester United and Mercedes-AMG PETRONAS.
The SheSportTech initiative is designed to inspire and support women to pivot towards a career in sports technology.
The Pathway offers five recipients the chance to be paired up with a female professional working in sport technology. The professional will provide support, guidance and advice based on their experiences, with recipients each receiving a €1500 training grant to help support their development.
The initiative’s campaign showcases the variety of female talent powering Manchester United, such as players Mary Earps, Ella Toone, Katie Zelem, Hinata Miyazawa and Nikita Parris alongside women who help make the club a success through their roles across insights, data analysis and security, CRM and talent management
Faith Wheller, VP of Brand, Sports and Integrated Marketing Communications at TeamViewer, commented: “At TeamViewer, we believe that technology is made better by a diverse workforce. And we know that representation matters in making women feel that sport tech is a field where they could thrive, which is why our campaign brings all these amazing women – and their roles – into the spotlight.
“We’re hoping their stories will inspire more women to join the industry. Applying for the grants and experiences within our SheSportTech programme can be a great step in this direction.
Women with an interest in the sport tech field can apply to be a part of the initiative, with winners also receiving one-to-one support from the pathway’s role models, from a variety of sport tech roles within Manchester United and the Mercedes-AMG PETRONAS.
Furthermore, recipients will also get to explore how technology powers performance within the three organisations, through bespoke events and experiences.
Marilou McFarlane, Founder and CEO at Women in Sports Tech, added: “We are honoured to join forces with TeamViewer on this exciting, educational and engaging initiative.
“This partnership aligns with our vision of creating a more diverse and inclusive sport tech ecosystem, and ultimately more innovative and successful businesses, through proven, tangible solutions.
“Together, we look forward to driving positive change and providing valuable and equitable opportunities for networking, learning, and professional growth.”
