AC Milan unveils “first ever” front row exclusive experience

credit: AC Milan
credit: AC Milan

AC Milan has unveiled a new exclusive fan experience that allows visitors to the San Siro to sit front row in a “first ever” for a top-flight European club. 

The ‘Club 1899 Front Row Experience’ is the Serie A giants’ latest initiative to create new and immersive experiences for its fans with a newly designed exclusive seating area sitting near the touchline of the pitch. 

Fans of the Rossoneri will be served with a private concierge, welcomed with exclusive hospitality in a reserved setting and a clear view of the field for when AC Milan players take to the pitch for pre-match warmups. 

Maikel Oettle, Chief Commercial Officer at AC Milan, commented: “The Club 1899 Front Row Experience represents the sublimation of passion. For those who live with style and constantly seek excitement – who are always protagonists and not spectators – we want to share a new exclusive experience that combines entertainment, lifestyle culture, luxury, and innovation. 

“Through the Front Row Experience, our Club, ambassador of Milan and Italy worldwide, reaffirms itself as the must-visit destination for football lovers and those seeking a ‘front row’ lifestyle.” 

“A unique experience that testifies to AC Milan’s innovative spirit and global icon role, capable of inspiring, exciting, and engaging millions of fans worldwide, every day.”

Elsewhere, the seven-time Champions League winners have been inking several new partnership agreements with the likes of Clivet and CFI Financial, as well as collaborating with Off-White for an initiative focusing on at-risk young females in Kenya.

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