AC Milan and luxury fashion brand Off-White have reinforced their partnership by releasing a limited edition t-shirt aimed at raising awareness for at-risk children in Kenya.
The ‘I Support Sport For Change’ t-shirt is a Fondazione Milan campaign that focuses on empowering young girls across Nairobi through football to help them become more confident and independent.
Centred in Nairobi’s Dandora and Korogocho slums, the Fondazione Milan’s initiative is implemented in cooperation with Alice for Children, based upon the conviction that sport, in tandem with educational activities and psychological support, can support those at-risk with footballing activities.
AC Milan will offer over 1,300 Kenyan girls the opportunity to train and practice football to help them learn of the intrinsic benefits of the sport, as well as lessons in helping them grow more in society.
The limited edition t-shirts supporting the campaign will be on display at the San Siro on 6 April during the pre-match warm up before AC Milan’s match against Lecce.
The campaign also features Nadia Nadim and Kosovare Asllani of the AC Milan Women’s Team, Samuel Chukwueze and Yacine Adli of the AC Milan Men’s Team, two famous AC Milan supporters, Actress and Presenter Fiammetta Cicogna and international Chef Carlo Cracco, and three AC Milan fans.
Part of the proceeds from the t-shirt’s sale will return to Fondazione Milan to fund its Sport for Change program, which aims to spread positive values and power of sport to tackle education inequality and poverty and inspire young people.
Off-White, an AC Milan partner since 2022, also collaborated with Fondazione Milan to reconstruct the small sports centre at the Maria Madre della Chiesa Parish in the Milan suburb of Gratosoglio, transforming the space into a multi-sport youth centre.
The Off-White partnership, amongst a litany of others, has been at the heart of AC Milan’s growth commercially in its marketing division.
Earlier this year, AC Milan Chief Marketing Officer, Tania Moreno, spoke to Insider Sport on how she and the rest of the team have cultivated a new way of marketing.
