CONMEBOL has launched the official store for CONMEBOL Copa América 2024 in partnership with Legends.
This strategic partnership aims to enhance the fan experience by providing a wide array of exclusive competition products both in physical and digital channels.
Alejandro Domínguez, President of CONMEBOL, said: “The CONMEBOL Copa América 2024 will be an unprecedented event for the Confederation.
“We want all fans to experience and feel the grandeur of South American football, and this collaboration with Legends will bring us closer to that goal, as everyone interested can purchase exclusive tournament-branded products both physically and digitally.”
Fans of the 48th edition of the world’s oldest national team tournament can look forward to a collection of official merchandise. The range includes kits, scarves, hats, flags, pennants, pins and various other items, all featuring branding of CONMEBOL Copa América 2024.
This merchandise will be available for purchase at the official store and various points of sale across all 14 host cities in the US. Additionally, fans will be able to shop online.
Legends has worked in the US before, extending its agreement with the US Soccer Federation (USSF) in 2022 to remain the provider for all US Soccer Store experiences, both online and at events.
Building on a partnership that began in 2018, Legends continued its role following a redesign of the online US Soccer Store, presented by Visa. The redesign included features aimed at better understanding fan needs and enhancing communication with them.
Kirta Carroll, President of Legends Global, commented: “We are very excited to partner with CONMEBOL and serve as the official merchandise provider for the CONMEBOL Copa América 2024.
“Our team is designing and producing a wide range of exclusive apparel and novelty items for fans at each match and for those watching globally to commemorate this incredible event.”
