Serie A giants AC Milan have inked a new partnership with sportsbook Boomerang to become the club’s official regional betting partner.
Both parties highlighted one another’s commitment and dedication to building strong brand credibility, with Boomerang in particular being able to showcase its brand across multiple avenues in connection with AC Milan, who boasts a large following across Italy and Europe.
Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “We are excited to team up with Boomerang, as this partnership holds great value for our fans.
“Together, we aim to enhance fan engagement across Europe, offering unique experiences that celebrate our shared passion for sports.
“By working closely with Boomerang, we look forward to creating memorable moments and strengthening our connection with sports enthusiasts in Europe.”
Boomerang has established a strong worldwide presence in its own right. Its portfolio features a range of sports betting products, including the flagship brand – Boomerang Sportsbook, with a commitment to betting and gaming innovation.
Ivan Kraynov, Co-Founder of Boomerang, said: “We are incredibly excited to become the Official Regional Betting Partner of AC Milan. This collaboration with the Rossoneri marks a significant milestone for Boomerang.
“We join forces with the team with which we share our commitment to winning, bravery, and innovation.
“Together, we’ll strive to drive sports trends and deliver an exclusive experience to fans, partners, and users.”
Boomerang becomes the latest betting brand to partner with the Rossoneri after recently agreeing a deal for TG.Casino to become the club’s official regional igaming partner.
Serie A clubs, like AC Milan, have had to get creative with betting and gaming sponsors due to a widespread ban on kit sponsorship deals pertaining to these brands. Many clubs have used the infotainment route as a solution.
