Bayes Esports, a supplier of official esports live data, services and products, has partnered with Genius Sports as it looks to expand globally.
As part of the agreement, Bayes will provide Genius with live match data and an esports data product suite, while select Genius Sports’ products will be available via Bayes Esports’ distribution in return.
Aiming to redefine the esports data product landscape, Bayes Esports will leverage its plug and play product suite, which it says is continuously expanding as new opportunities arise.
Matt Stephenson, Global Partnerships Director at Genius Sports, said: “For any sportsbook, having access to fast, accurate and official data is critically important to offering first-class betting experiences to their customers.
“We’re excited to partner with Bayes Esports to enhance our esports offering and meet the constantly growing demand amongst sports bettors worldwide.”
Given Genius Sports’ experience and reputation in a range of markets globally, including the exclusive NFL and Premier League content, Bayes Esports hopes that this partnership will boost its global expansion.
The company aims to do this through the expansion of its distribution, looking to diversify its markets, attract a broader audience and increase its overall revenue.
Amir Mirzaee, CEO and Managing Director of Bayes Esports, commented: “As one of the leading sports data companies in the world, we are incredibly excited to be selected to supercharge Genius Sports’ esports endeavours.
“This partnership is set to redefine the market and set a new standard for esports solutions. We have worked closely with the Genius Sports team on a concept that will take esports data products mainstream all around the world.”
As mentioned above, Genius Sports works with the Premier League. Earlier this month the company introduced semi-automated offside decisions for the league’s Virtual Assistant Referee (VAR).
