FIFA will walk into the 2026 World Cup in North America with Lenovo as its official technology partner and for the 2027 Women’s World Cup in Brazil.
Lenovo will gain major exposure as an official partner for one of sport’s major competitions, which brings in billions upon billions of viewers from all corners of the world.
As part of the agreement, Lenovo will integrate its technologies into FIFA to make football more accessible and engaging for fans.
FIFA President, Gianni Infantino, added: “At FIFA, we are committed to growing the game globally and making football accessible for all – and we are excited to welcome Lenovo to our journey, and to work with them to implement technologies, innovations and programmes that spread our sport.
“Data and technology combined helps us to know fans better, and we will use it to create unparalleled and unforgettable fan experiences at the FIFA World Cup 2026 and FIFA Women’s World Cup 2027.
“In Lenovo, we have a partner who will support us as we evolve and innovate, investing in digital technology and artificial intelligence for future generations.”
Lenovo’s products, services and solutions, including its suite of products that both leverage and power AI (Artificial Intelligence), ThinkPad laptops, tablets, Motorola mobile phones, and servers, will be integrated into the 2026 and 2027 tournaments.
The technology will power improved fan experiences in stadiums and global broadcasts, power enhanced analytics, and democratise data across all global football-playing nations.
Lenovo Chairman and CEO, Yuanqing Yang, commented: “As one of the world’s leading technology companies, we’re delighted to partner with the world’s most global and popular sport. Lenovo will be powering the largest sporting and entertainment events in human history – events with more viewers, more nations participating, and an unprecedented global demand for data processing and technology.
“Lenovo is proud to support FIFA’s vision of leveraging technology to elevate the game, enhance the fan experience worldwide, and foster innovation that levels the playing field.
“We’re excited that our cutting-edge technology and AI innovation will take centre stage in the upcoming tournaments, demonstrating to the world the transformative power of smarter technology.”