Rugby League Commercial has appointed Joe Steel as its Director of Marketing and Communications following a record-breaking conclusion to the season.
In his new position, Steel will lead the marketing and communications strategies for Rugby League Commercial, while also assisting with the ongoing efforts of IMG, a strategic partner of the organisation.
Steel will begin his role at Rugby League Commercial in early December, coming from the England and Wales Cricket Board (ECB). Since February 2023, Steel has been the Marketing Director for The Hundred and has also recently acted as the ECB’s Director of Marketing.
Commenting on his new role, Steel said: “I am thrilled, and honoured, to be joining Rugby League Commercial in December. The last few weeks have provided box-office, nail-biting drama from some incredible athletes and the opportunity to work in a sport with an extensive history, passionate fans and huge growth potential made the decision easy.
“I am really looking forward to working alongside Rugby League’s brilliant Clubs and Partners to continue to connect with fans and bring new audiences into the sport.”
Rugby League Commercial aims to attract new supporters to the league and collaborate with clubs to help them maximise their potential in this area. This focus on growth is reflected in the recent Betfred Super League play-offs and Grand Final series, which achieved notable success, as highlighted by Rhodri Jones, Managing Director of Rugby League Commercial.
Jones remarked: “I am delighted Joe has agreed to join us, and I cannot wait for him to get started. He joins following a hugely successful Betfred Super League play-offs and Grand Final series where we achieved the highest attendance since 2017 at Old Trafford, and record television audiences through the play-offs.
“Joe will bring his experience, drive and energy to lead our marketing and communications strategies, whilst supporting the reimagination of rugby league project with strategic partners IMG.”
Regarding the Grand Final, earlier this month, the Rugby Football League announced that Old Trafford will continue to host the final for the next three years. This decision ensures that the stadium will be featured in the competition’s 30th edition.