Basketball team AS Monaco Basket has announced European crypto exchange zondacrypto as its main partner for the Euroleague competition.
Under the agreement, zondacrypto’s logo will appear on the front of the game jerseys of the current French champions.
According to Monaco Basket, this deal marks the beginning of a dynamic chapter, embracing modern strategies, the achievement of high performance and lasting positive impact through sport and business.
Oleksiy Yefimov, General Manager of AS Monaco Basket, said: “We are proud to welcome zondacrypto as the main partner of the EuroLeague. Their passion for pushing the boundaries of technology and partnerships reflects our own ambitions on the ground.
“Together, we aim to inspire and take new steps in European basketball.”
The crypto exchange has a strong history of partnering with sports organisations. Its sponsorship portfolio includes notable names like Juventus FC, Atalanta BC, Bologna FC and CANYON//SRAM Racing.
In addition, the zondacrypto also collaborates with AS Monaco, the Princess Charlene Foundation of Monaco and Top Marques Monaco, an automotive event.
Przemysław Kral, CEO of zondacrypto, commented: “The partnership with AS Monaco Basket reflects our desire to align with organisations that share our forward-looking mindset.
“Educating about modern financial technologies by speaking the language of sport has been our strategy for some time now and this leads to concrete business results, while also allowing us to support clubs that are constantly striving for greatness, both in sport and community impact. We are pleased to welcome the Roca Team to our crypto family.
In recent years, there has been an increasing trend of sports organisations partnering with financial institutions, with these deals becoming more common. Crypto exchanges, such as zondacrypto, have shown a particular interest in sports sponsorships.
To gain insight into why these partnerships are important for companies, Insider Sportspoke with Stephanie Wilks-Wiffen, Director of Marketing for the UK and DACH regions at eToro, last year.
