Netflix has acquired the exclusive rights in Spain and Andorra to all 104 matches of the 2030 Men’s World Cup. A free-to-air national broadcaster will broadcast Spain’s matches
Netflix will broadcast all 104 matches of the 2030 men’s FIFA World Cup live in Spain and Andorra after acquiring exclusive rights in both territories. The company will broadcast every match live, supplemented by its own pre-match, half-time and post-match programmes, as well as a daily round-up.
On each match day, one match will be available to watch for free in Spain. The streaming giant said it would announce further details about partnership with free-to-air broadcasters at a later date and did not disclose any financial figures.
“I was in the stadium when Spain lifted the trophy,” said Bela Bajaria, Netflix’s Chief Content Officer. She added the company was “very excited to offer every match to fans in Spain and Andorra.”
FIFA Secretary General Mattias Grafström said: “This will be a very special edition of the tournament.”
The free broadcast package complies with Spanish legislation, where it is only the semi-finals and finals classified as events of general interest that must be broadcast free of charge. Other general interest features approved by Spain’s Council of Ministers included the official matches of the Spanish men’s national team.
Morocco, Spain and Portugal are jointly organising the 2030 tournament, where 48 teams will take part. Argentina, Paraguay and Uruguay will also host matches to mark the tournament’s centenary.
Netflix’s expansion into live sport
In late 2024, Netflix acquired the rights to all matches of the 2027 and 2031 Women’s World Cups in the US, and in August 2025 added the Canadian rights for both tournaments. Gabe Spitzer, Vice-President of sport at Netflix, described the 2027 Women’s World Cup as the company’s most ambitious live sport production to date.
Spitzer said in a podcast Netflix intended to hold discussions with FIFA regarding the 2030 tournament and was focusing more on global rights than on agreements applicable solely to the US.
The deal with Spain follows two other agreements with individual countries for national team tournaments. Netflix exclusively broadcast all 47 matches of the 2026 World Baseball Classic in Japan – the company’s first live sporting event in that market – and Insider Sport reported at the time that the deal with Japan was a test of a country-specific approach to live sport.
On 14 April, Concacaf announced a four-year agreement granting Netflix in Mexico the exclusive rights to the 2027 and 2029 editions of the Gold Cup and the Nations League finals. Carolina Leconte, Netflix’s Vice-President of Content for acquisitions in Mexico and Latin America, said the company is “investing more and more in live events” which align with its audience’s interests.
Netflix’s stance on live sport has changed since 2023, when co-CEO Ted Sarandos told investors the company’s position on live sports broadcasting remained unchanged.
In 2022, he said that Netflix saw no profit potential in major sports rights, adding: “We’re not against sport, we’re just in favour of profit.” In early 2024, Netflix signed a global media rights deal with the WWE worth $5bn over a ten-year period, and its live sports offering now includes the WWE, Formula 1 and selected MLB and NFL matches.
Sarandos said in May 2026 that Netflix was not seeking full-season rights packages for any competition.
