Rezzil, whose technology is used by Premier League broadcasters Sky Sports and the BBC, has attracted the backing from some of sport’s biggest names.
Jobe Bellingham and Phil Kenyon have joined existing investors Thierry Henry, Cesc Fàbregas and Vincent Kompany in backing the sports technology company, Rezzil.
The Premier League-backed business has secured $10m in strategic growth funding to support its international expansion and development of new consumer gaming products.
Sion Colley, CEO of Rezzil, said the funding will help establish “Movement Intelligence” as a new category, which is technology that interprets full-body movement data to reveal how athletes move, think and make decisions in real-time.
“Sport has always understood the value of insights in movement. Our ambition is to help the industry understand it in entirely new ways, creating technologies, products and experiences that weren’t previously possible,” said Colley.
“This investment gives us the opportunity to scale that vision globally, working with the world’s leading teams, broadcasters, athletes and rights holders to unlock the next generation of sport.”
The funding announcement, made on 19 October, follows efforts by the company to accelerate its international expansion and strengthen its executive team.
The company recently appointed Colley as CEO and Paul Mann as CFO, with the pair previously leading Angstrom Sports before its acquisition by Entain in 2023. Both have joined Rezzil’s investor consortium as part of the deal.
Rezzil has also appointed former Hawk-Eye executive Jake Loos, whose experience includes delivering technology used across sport, including football’s Virtual Assistant Referee (VAR), to spearhead the company’s North American expansion.
Looking ahead, the sports tech company plans to expand its international presence further, having recently opened offices in London and Chicago.
According to the company, it aims to double its global workforce to around 100 employees over the next 12 months as it increases investment across its technology and consumer products divisions.
Rezzil scratches the data itch for teams and broadcasters
Founded in Manchester in 2015 by Adam Dickinson, Andy Etches and Gareth Thatcher, Rezzil first gained prominence through its virtual reality training technology, which was adopted by professional football clubs to help players develop technical skills and improve decision-making.
The company now describes itself as a Movement Intelligence company, using technology that captures and analyses athlete movement to generate deeper performance insights.
Rezzil uses the captured data to enable coaches to better understand how athletes move, react and make decisions in match situations. The technology can be used to identify performance trends and support player development.
Rezzil has attracted backing from a number of high-profile figures across football and rugby, including Tyrone Mings, Michail Antonio, Anthony Watson and Marcus Smith.
In addition to performance analysis, Rezzil’s tech is helping broadcasters meet demands from fans for more insights.
Using motion capture, tracking data and visualisation tools, the company can recreate key moments and provide analysis of player movement, positioning and decision-making during matches.
This has seen Rezzil become a partner for major broadcasters, with its tools featuring on programmes such as the BBC’s Match of the Day and Sky Sports‘ Monday Night Football.
