Manchester City and Glasgow’s Celtic FC and Rangers FC are joining forces with Kellogg’s and Puma to deliver football camps to children across the UK this summer with the backing also of the English Football League (EFL).
The Kelloggs Football Camps will run for a second year in a bid to keep children active and foster football participation amongst more youths for free. Sessions will be held at Manchester City’s Etihad Campus, as well as destinations across the UK, including Glasgow.
Chris Silcock, UK Managing Director for Kellogg’s, said: “We are so excited to kick-off Kellogg’s Football Camps again, following an amazing first summer last year. These world-class partnerships help us to make a real difference in communities up and down the country, supporting families to keep their children active over the long summer holidays.
“Kellogg’s Football Camps remain a key part of our strategic investment in our iconic cereal brands. For our retail partners, this means unlocking new opportunities as we drive category growth together.”
As part of the initiative, Kelloggs has brought onboard Puma to distribute an exclusive football shirt to be worn at the Kelloggs Football Camps for signees who take part.
The marketing campaign for the football camps will see free camp QR codes placed upon Kelloggs’ cereal products like Coco Pops, Corn Flakes and Rice Crispies to be scanned and directed to the signup page.
Fans can also enter a prize draw for a chance to win one of four “ultimate football experiences” with Manchester City, Celtic and Rangers. These experiences range from match day tickets, meet the squad and manager experiences, training ground tours, signed shirts, footballs and more.
Jeremy Way, VP of Partnerships at City Football Group, added: “As a proud partner of Kellogg’s, we are once again excited to support the Kellogg’s Football Camps to continue getting young people active during the summer holidays.
“This builds on the success of last year, and the unique opportunity for young fans to play at the City Football Academy in Manchester.
Tesco shoppers will also have the opportunity to win EFL coaching for their school in a ‘text to win’ mechanic running from 16 April to 13 May, while Sainsbury’s shoppers will also be able to receive a free, Kellogg’s ‘FootBowl’ when they purchase a promotional pack of Kellogg’s cereal. This will be available from 7 May to 27 May across UK stores.
Ben Wright, Chief Commercial Officer at the EFL, said: “The EFL is part of the fabric of the lives of so many football fans throughout England and Wales. Combining this with the strength and reach of Kellogg’s on cereal packs, in stores, via our Club digital channels and Club charity programmes, plus our partners PUMA, the EFL is engaging with families up and down the country.
“With 80 per cent of the population living within 15 miles of an EFL Club, the Kellogg’s Football Camps demonstrate the EFL’s ability to forge strong connections with families on a nationwide scale.”
