Callum Williams
Callum joined SBC in February 2022 with a deep passion for news and feature writing on sports. He has produced several pieces on Insider Sport centred around sports marketing, sponsorship, broadcast rights and more.
Have a story in mind? Contact: [email protected]
Latest
BREAKING
Football
Time to read: min
Real Madrid first sports team to post €1bn in revenue
July 26, 2024
BREAKING
Latest News
Time to read: min
McLaren and Mastercard join forces in major sponsorship deal
July 26, 2024
BREAKING
Latest News
Time to read: min
Team GB and Adidas cement long-term partnership ahead of Paris Olympics
July 25, 2024
BREAKING
Football
Time to read: min
Newcastle United to stream pre-season games on Endeavour Streaming
July 25, 2024
BREAKING
Basketball
Time to read: min
NBA confirms $76bn broadcast deal as WBD considers suing
July 25, 2024
BREAKING
Football
Time to read: min
MLS experiencing record attendance & sponsorship income this season
July 24, 2024
BREAKING
Football
Time to read: min
PGMOL to gain deeper match data insights via Kitman Labs partnership
July 24, 2024
BREAKING
Football
Time to read: min
WSL games to be streamed on YouTube for 2024/25 season
July 24, 2024
BREAKING
Latest News
Time to read: min
LA Dodgers brings Sony Honda Mobility experiences to Dodger Stadium
July 23, 2024
BREAKING
Basketball
Time to read: min
Amazon's $1.8bn NBA rights bid matches by Warners Bros Discovery
July 23, 2024
BREAKING
Fan Engagement
Time to read: min
EFL launches new fantasy football league game ‘Fantasy EFL’
July 22, 2024
BREAKING
Football
Time to read: min
EFL gains major US look with multi-year broadcast deal with CBS
July 22, 2024
BREAKING
Football
Time to read: min
AC Milan partners with Michael Jordan-owned Cincoro Tequila
July 22, 2024
BREAKING
Europe
Time to read: min
New sponsorship opportunities beckon for UEFA Women’s football
July 19, 2024
BREAKING
Features & Analysis
Time to read: min
Real Madrid return as football’s most valuable brand
July 19, 2024
BREAKING
Football
Time to read: min
On Location to provide premium hospitality as partner of 2026 FIFA World Cup
July 19, 2024