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Callum Williams
Callum joined SBC in February 2022 with a deep passion for news and feature writing on sports. He has produced several pieces on Insider Sport centred around sports marketing, sponsorship, broadcast rights and more. Have a story in mind? Contact: [email protected]
Latest
credit: EA Sports
BREAKING
Fan Engagement
Time to read: min
EURO 2024: EA Sports & Adidas offer sessions for football’s next-generation 
July 5, 2024
credit: Shutterstock
BREAKING
Fan Engagement
Time to read: min
On Location - Aiming to make the 2024 Olympics a once-in-a-lifetime fan experience
July 5, 2024
Boomerang
BREAKING
Football
Time to read: min
AC Milan enlists Boomerang as its regional betting partner
July 5, 2024
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BREAKING
Features & Analysis
Time to read: min
Disney CEO Iger & wife on course for record $250m Angel City FC investment
July 4, 2024
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BREAKING
Latest News
Time to read: min
Gillette dives at the chance to gain Tom Daley as new ambassador
July 4, 2024
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BREAKING
Basketball
Time to read: min
NBA Champions Boston Celtics placed up for sale by majority owner
July 3, 2024
credit: Shutterstock
BREAKING
Features
Time to read: min
Why the time is now for Premier League to capitalise on growing US market 
July 3, 2024
credit: NASCAR
BREAKING
Fan Engagement
Time to read: min
NASCAR enters the world of Fortnite to showcase new interactive racing game
July 3, 2024
credit: Shutterstock
BREAKING
Basketball
Time to read: min
EuroLeague Basketball to leverage AI-curated content via WSC Sports
July 2, 2024
credit: Shutterstock
BREAKING
Fan Engagement
Time to read: min
Manchester City brings Piing’s fan interactive game to the Etihad Stadium
July 2, 2024
credit: Levy Merchandising
BREAKING
Football
Time to read: min
Wolves & SUDU breaking the kit design mould in new partnership
June 27, 2024
credit: Shutterstock
BREAKING
Latest News
Time to read: min
UFC names Riyadh Season as title sponsor for Vegas Sphere UFC 306 event
June 27, 2024
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BREAKING
Europe
Time to read: min
Ligue 2 secures BeIN Sports as broadcaster in new €200m deal
June 27, 2024
credit: Shutterstock
BREAKING
Europe
Time to read: min
Eintracht Frankfurt’s Adidas deal a ‘step towards international competitiveness’
June 26, 2024
credit: Stake
BREAKING
Fan Engagement
Time to read: min
Sergio Agüero hails the ‘GOATs have arrived’ in new Stake marketing campaign 
June 26, 2024
credit: Shutterstock
BREAKING
Features & Analysis
Time to read: min
LFP considering dedicated Ligue 1 streaming service as broadcast deal hangs in the air
June 25, 2024
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