Real Madrid has entered into a strategic partnership with mobile network Orange for the latter to become the club’s official telecommunications partner.
The agreement will last for three years and see’s Orange gain significant exposure across Real Madrid’s digital platforms, as well as on the Santiago Bernabeu’s new 360º LED halo on the upper area of the stadium.
Orange will also receive image and hospitality rights linked to the first team and its players. Both parties aim to collaborate on a series of marketing and advertising opportunities via Madrid’s communications channels, along with engaging with fans throughout the next three years.
The deal was signed off yesterday by Real Madrid’s Director of Institutional Relations, Emilio Butragueño, alongside Germán López, Chief Operating Officer of MASORANGE – Orange’s Spanish subsidiary.
López commented on the Madrid agreement, stating: “Between two leading brands, who share the same attitude and conviction about the potential for technology to enhance the future football experience.
“MASORANGE’s aim is to be a leader in customer satisfaction and football is a social connection around which many of today’s relationships and conversations are built, making it a fundamental activity and a key content for us to generate valuable experiences for our customers.”
Orange will also provide Real Madrid with its 5G/5G+ mobile connectivity, serving as the mobile communications provider for its employees and developing projects to optimise the experience of its customers using an array of hospitality packages at the Santiago Bernabeu.
Real Madrid has been riding a wave of momentum in 2024, both on-and-off the pitch. The Spanish football giants have come off the back of winning La Liga and a 15th European Cup by adding global superstar Kylian Mbappé to its squad next season.
Off the field, Madrid recently posted yearly revenues that exceeded €1bn, making it the most financially successful financial year of any professional sports team.
Furthermore, the club also attained the number one position as football’s most valuable brand at €1.7bn, according to Brand Finance.