Southampton FC have announced a new partnership with Monster Energy for the upcoming 2024/25 Premier League season.
Monster will collaborate with the Saints on new fan experiences as the club’s official energy drink partner. This builds upon the initial four-year partnership both parties delivered on from 2019 to 2023.
Greg Baker, Chief Revenue Officer at Southampton FC, said: “We’re incredibly excited to be working with Monster Energy again; a brand that shares our passion for creativity and innovation.
“We look forward to working in collaboration with Monster to reward our fans.”
Southampton and Monster previously worked on fan initiatives such as the ‘Fan v Pro’ event which enabled fans of the club to go up against Southampton players on FIFA 22 at St. Mary’s Stadium, as well as players taking part in Monster Energy’s quiz in their ‘Pick That One Out’ series.
Joining forces for the second time, the partnership will continue to have a fan focus. Monster Energy will also, once again, have a presence at St Mary’s Stadium on the pitch side LED and big screens.
Nick Watson, Sports Marketing Director at Monster Energy, added: “We are extremely excited to be partnering once again with Southampton FC, a club with a passionate fanbase that Monster Energy can continue to excite and engage through authentic and value-added experiences throughout the season.”
