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Kieran O'Connor
Kieran joined SBC in January 2024, after graduating from Emerson College, Boston in 2023 with a Masters degree in Journalism. Previously, Kieran has written for InBoston Magazine as well as several UK publications, such as The Sunday World, Female First and The Warrington Guardian.
Latest
BANGKOK, THAILAND - OCTOBER 23: The Logo of Tottenham Hotspur and Manchester United on Football Jerseys on October 23 ,2017 in Bangkok Thailand.
BREAKING
Football
Time to read: min
Manchester United owner sues Spurs over Audi deal talks 
August 21, 2025
German Bundesliga renews flagship sportsbook partnership
BREAKING
Football
Time to read: min
Long-time football marketing agency backs Baller League
August 20, 2025
Belo Horizonte, MG, Brazil - June 09, 2024. Illustrative editorial. A hand holds the Olympic rings with colors representing the continents, set against the backdrop of an Olympic stadium.
BREAKING
Broadcasting
Time to read: min
Olympics create career paths amid athlete pay debate
August 19, 2025
Two boxing gloves punching each other.
BREAKING
Boxing
Time to read: min
Boxing’s broadcast future could start with Zuffa Boxing
August 18, 2025
Professional microphone and headphones at the radio station, entertainment and communication concept.
BREAKING
Fan Engagement
Time to read: min
Your football podcast has an FPL league – Here’s why
August 18, 2025
Manchester. England. 02.12.2008. Manchester United Football Stadium in Old Trafford in Manchester in the UK.
BREAKING
Africa
Time to read: min
What Manchester United gains from its Parimatch deal
August 15, 2025
Manchester, United Kingdom - 2nd Aug 2025: Stadium sign for the Salford Red Devils rugby team.
BREAKING
Integrity
Time to read: min
Salford COO resigns claiming misogynistic pressure from club owners
August 15, 2025
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
BREAKING
Features
Time to read: min
Sideline Moves: From boxing deals to boardroom changes 
August 15, 2025
Martin Lycka to Welcome Former Liverpool and Leeds Star to Safe Bet Show at SBC Summit 2025.
BREAKING
Football
Time to read: min
Martin Lycka to Welcome Former Liverpool and Leeds Star to Safe Bet Show at SBC Summit 2025
August 14, 2025
11 April 2015 - Istanbul, Turkey: Apple Store logo. It is being suggested the company might partner with Manchester United.
BREAKING
Football
Time to read: min
Apple rumour grows as Manchester United nears partner hat‑trick
August 14, 2025
Teams walking out before WNL match.
BREAKING
Football
Time to read: min
WNL targets 45% fan awareness after Euro triumph
August 13, 2025
Black Hat Hacker hoodie concept at a laptop computer hacking the Internet. Cyber crime and security principles.
BREAKING
Europe
Time to read: min
LaLiga blasts pirate streams as cybercrime gateways
August 12, 2025
Manchester, United Kingdom - 2nd Aug 2025: The Salford Community Stadium that is home to both the Sale Sharks and Salford Red Devils Rugby Clubs.
BREAKING
Integrity
Time to read: min
Salford Red Devils issue statement regarding long-term stability
August 12, 2025
Crystal Palace flag.
BREAKING
Europe
Time to read: min
Europa League heartbreak for Crystal Palace as appeal rejected
August 11, 2025
Image of three football team players with betting sponsorships on the front of their shirts.
24:10
BREAKING
Advertisement
Time to read: min
No more front and centre for football’s betting sponsorships 
August 8, 2025
SHEFFIELD, ENGLAND - DECEMBER 7, 2019: View of Leppings Lane and the West Stand at Hillsborough Stadium in Sheffield, England.
BREAKING
Football
Time to read: min
‘Big Brother’ at Hillsborough? Fans slam facial recognition plans 
August 7, 2025
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