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Kieran O'Connor
Kieran joined SBC in January 2024, after graduating from Emerson College, Boston in 2023 with a Masters degree in Journalism. Previously, Kieran has written for InBoston Magazine as well as several UK publications, such as The Sunday World, Female First and The Warrington Guardian.
Latest
Kyiv, Ukraine, May 30, 2025. Close-up of a white Nottingham Forest football jersey with embroidered club logo and stars.
BREAKING
Europe
Time to read: min
Nottingham Forest turns sponsor ban into marketing opportunity
September 24, 2025
Hong Kong to suspend sports betting legalisation push
BREAKING
Basketball
Time to read: min
New NBA investment shows UK's crucial role in European league
September 23, 2025
Old Trafford, Greater Manchester - May 29th 2025: W15 Stretford End turnstiles at Old Trafford Stadium, Manchester United of Premier League.
BREAKING
Football
Time to read: min
Is the Premier League losing the black market ticketing battle?
September 22, 2025
A man sits on the stadium stand and surfing social media on his smart phone during a football or soccer match. Mass event during coronavirus quarantine. Close-up of hands. High quality 4k footage
BREAKING
Data
Time to read: min
Meta emerges as top platform for sports fans online
September 22, 2025
LONDON, ENGLAND - JANUARY 26, 2019: A corner flag pictured prior to the 2018/19 FA Cup Fourth Round game between Millwall FC and Everton FC at The Den.
BREAKING
Integrity
Time to read: min
Millwall sponsor Spreadex ordered to sell Sporting Index
September 19, 2025
MELBOURNE AUSTRALIA - NOVEMBER 30, 2018: AFL Australian football league Australia.
38:48
BREAKING
Broadcasting
Time to read: min
AFL follows Bundesliga with creator-led watchalong experiment
September 19, 2025
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
BREAKING
Features
Time to read: min
Sideline Moves: Chelsea’s chief revenue officer steps down 
September 19, 2025
Old Trafford
BREAKING
Financial Results
Time to read: min
Are padded seats the secret to Manchester United's record revenue?
September 18, 2025
Gavel and legal book on wooden table, collage with german flag.
BREAKING
Broadcasting
Time to read: min
DAZN’s hit by German lawsuit amid billion user dream
September 18, 2025
The US debut of Baller League could be the spark American football fans have been waiting for.
BREAKING
Fan Engagement
Time to read: min
Could the Baller League rescue FIFA’s US World Cup hype?
September 17, 2025
Blurred background of a captivating view of an iconic boxing arena featuring a spotlight on the ring, surrounded by a large audience, capturing the excitement and energy of the event.
BREAKING
Boxing
Time to read: min
Has Zuffa Boxing and Netflix proven a new model can work?
September 16, 2025
Close-up shot of the Sky Sports microphone during a press conference. Turin, Italy - January 2021.
BREAKING
Boxing
Time to read: min
Sky deal sabotage? Boxxer sues former executive
September 15, 2025
Old Glossop Cricket Club.
BREAKING
Cricket
Time to read: min
Inside Old Glossop CC: A pitch that gives more than it takes
September 12, 2025
Women's football
BREAKING
Fan Engagement
Time to read: min
Women’s football moves beyond purpose to performance
September 3, 2025
Birdseye view of Old Glossop Cricket ground. Image: Andy McCarron
BREAKING
Cricket
Time to read: min
Inside Old Glossop CC: Life of a cricket chairman
August 29, 2025
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
BREAKING
Features
Time to read: min
Sideline Moves: Steph Curry swaps court for cloud in new role
August 22, 2025
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