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Kieran O'Connor
Kieran joined SBC in January 2024, after graduating from Emerson College, Boston in 2023 with a Masters degree in Journalism. Previously, Kieran has written for InBoston Magazine as well as several UK publications, such as The Sunday World, Female First and The Warrington Guardian.
Latest
Batsman hitting cricket ball at ICC tournament.
BREAKING
Cricket
Time to read: min
ICC challenges developers to reinvent cricket on mobile
June 18, 2025
Rugby player being tackled.
BREAKING
Latest News
Time to read: min
Gallagher Premiership rebrands amid declining youth interest in rugby
June 17, 2025
Streetball FIBA 3x3 LOGO at streetball court. Kharkov, Ukraine, 08.08.2021.
BREAKING
Basketball
Time to read: min
Building a future for 3x3 basketball in London
June 17, 2025
FIBA 3x3 basketball tournament in Vienna, 2025
BREAKING
Basketball
Time to read: min
Vienna showcases 3x3 basketball’s growing appeal
June 16, 2025
Close-up shot of the Sky Sports microphone during a press conference. Turin, Italy - January 2021.
BREAKING
Football
Time to read: min
Falling Premier League views cast shadow over record TV deal
June 12, 2025
Rio de Janeiro, Rio de Janeiro, Brasil - May 02, 2025. FIFA Club World Cup Tour - In the Travessa Bastos community with Botafogo players.
BREAKING
Latest News
Time to read: min
Europe shrugs as South America embraces FIFA Club World Cup
June 11, 2025
Emirates Stadium, Arsenal FC
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Football
Time to read: min
Arsenal Women take commercial game to new heights at Emirates
June 10, 2025
Premier League's new Olympia HQ.
BREAKING
Football
Time to read: min
Premier League unveils Olympia HQ for in-house media
June 9, 2025
LONDON, UK -OCTOBER 17;Olympic Stadium now West Ham United Football Club home stadium October 17, 2016, London, England.
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Features
Time to read: min
The irreplaceable value driving West Ham and Lyca’s partnership
June 9, 2025
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
BREAKING
Features
Time to read: min
Sideline Moves: Big leadership shifts at LIV Golf, SailGP & more
June 6, 2025
New Zealand and Denmark teams battle during 3rd race during SailGP second day in New York harbor with Statue of Liberty in the background on June 23, 2024.
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Fan Engagement
Time to read: min
SailGP adds to commercial wave with sports betting launch
June 5, 2025
Liverpool FC fans celebrate winning the Premier League title
BREAKING
Europe
Time to read: min
Sami Hyypiä shares Liverpool leadership lessons at Money20/20
June 4, 2025
HOVSTA, SWEDEN - AUGUST 15, 2019: Barclays Premier League patch on a West Ham United kit.
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Features
Time to read: min
Sleeve branding set to soar in Premier League deals
June 3, 2025
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Europe
Time to read: min
Real Madrid taps Corpay to improve off-pitch operations
June 2, 2025
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
BREAKING
Features
Time to read: min
Sideline Moves – former Manchester United exec joins Stockport County
May 30, 2025
Villa Park, the home of Aston Villa.
01:00:28
BREAKING
Fan Engagement
Time to read: min
Aston Villa puts a price on fan loyalty 
May 30, 2025
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