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Fan Engagement
Breeders Cup HBA Media
BREAKING
Europe
Time to read: 3 min
Breeders Cup ups its international profile with 30 media partners
November 1, 2024
Barclays Women's Super League (WSL)
BREAKING
Europe
Time to read: 3 min
FA unveils ‘Reaching Higher’ women’s football strategy
October 31, 2024
SPORTEL Monaco: PFL on the role of betting in its MMA disruption mission
BREAKING
Comment
Time to read: 5 min
SPORTEL Monaco: PFL on the role of betting in its MMA disruption mission
October 29, 2024
credit: MLS
BREAKING
Fan Engagement
Time to read: 3 min
MLS leverages blockchain to engage younger fans with MLS Quest
October 28, 2024
Barcelona, Spain. 28th Oct, 2023. Jude Bellingham celebrates after scoring a goal during the LaLiga EA Sports match between FC Barcelona and Real Madrid CF at the Estadi Olimpic Lluis Companys.
BREAKING
Fan Engagement
Time to read: 2 min
La Liga and Sportsbet.io deal offers fans ‘fresh’ ways to engage
October 25, 2024
BREAKING
Basketball
Time to read: 2 min
bet365 takes local sponsorship approach to US sports
October 25, 2024
Lionel Messi playing for Inter Miami.
BREAKING
Fan Engagement
Time to read: 2 min
MLS and TikTok team up for Messi-centric experience
October 22, 2024
Premier League sets up Beijing office to lead China growth plans
BREAKING
Asia
Time to read: 3 min
Premier League sets up Beijing office to lead China growth plans
October 21, 2024
Sheffield United sign crypto partner in midst of 2024/25 Championship season
BREAKING
Europe
Time to read: 2 min
Sheffield United sign crypto partner in midst of 2024/25 Championship season
October 18, 2024
KUALA LUMPUR - JULY 18 : Fan of Manchester United team during friendly match against Malaysia at National Stadium, July 18, 2009 in Kuala Lumpur. Manchester won 3-2.
BREAKING
Asia
Time to read: 3 min
Manchester United targets ‘vital’ Asian fanbase in new deal
October 17, 2024
US largest online bookmaker signs Euroleague basketball media deal
BREAKING
Basketball
Time to read: 3 min
US largest online bookmaker signs EuroLeague basketball media deal
October 16, 2024
A-League eyeing up sponsorship opportunities in Stats Perform data renewal
BREAKING
Fan Engagement
Time to read: 3 min
A-League eyeing up sponsorship opportunities in Stats Perform data renewal
October 16, 2024
Genius Sports partners LA Rams in latest NFL push
BREAKING
Data
Time to read: 2 min
Genius Sports partners LA Rams in latest NFL push
October 15, 2024
credit: Shutterstock
BREAKING
Data
Time to read: 2 min
Genius Sports launches FANHub for maximised fan marketing 
October 9, 2024
SBC Summit Rio 2025 to Triple in Size at LatAm’s largest convention centre Riocentro
BREAKING
Fan Engagement
Time to read: 4 min
SBC Summit Rio 2025 to Triple in Size at LatAm’s largest convention centre Riocentro
October 3, 2024
Genius and Extrela Bet: three pillars for protecting safeguarding Brazilian sports
BREAKING
Data
Time to read: 6 min
Genius Sports and EstrelaBet: three vital pillars for safeguarding Brazilian sports
October 3, 2024
18:44
BREAKING
Europe
Time to read: 3 min
Andy Mitchell, Serie A USA: building up stateside soccer before and after World Cup 2026
October 2, 2024
Huge media coverage secured for French racing’s flagship fixture
BREAKING
Europe
Time to read: 3 min
Huge media coverage secured for French racing’s flagship fixture
October 2, 2024
Chelsea flag at Stamford Bridge.
BREAKING
Fan Engagement
Time to read: 3 min
Chelsea boosts supporter relations amid ownership uncertainty
October 1, 2024
Harry Coe, Luscid: Realising the full business potential of sports data
BREAKING
Basketball
Time to read: 2 min
Genius Sports hires Google tech director to oversee AI capabilities
September 30, 2024
UKGC takes aim at Sorare for operating unlicensed gambling platform
BREAKING
Comment
Time to read: 3 min
UKGC takes aim at Sorare for operating unlicensed gambling platform
September 30, 2024
BREAKING
Data
Time to read: 3 min
SBC Awards: The 2024 Winners Revealed
September 27, 2024
Simon Breckon, Speedo SVP: The Olympics is a great opportunity to fully immerse everyone
BREAKING
Comment
Time to read: 4 min
Paris 2024 retrospective: who were the winners outside the medal table?
September 25, 2024
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Featured Articles
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026