Amazon’s sports strategy is starting to look serious
It started with Thursday Night Football. Now, it’s a full-on global blitz.Jay Marine, Vice President and Global Head of Prime Video Sports, spoke recently...
SailGP adds to commercial wave with sports betting launch
SailGP entered the sports betting marketplace on June 2, aiming to create new ways to attract and engage fans.The move comes just ahead of...
How football hospitality is being redesigned for high-end fans
With the sports hospitality market projected to reach £23.5 billion by 2030, rights holders are investing in more tailored matchday experiences.At the 2024 Copa...
Sami Hyypiä shares Liverpool leadership lessons at Money20/20
If you happen to support Liverpool Football Club or were old enough to remember the 2005 UEFA Champions League final, you may be aware...
Aston Villa puts a price on fan loyalty
Aston Villa has overhauled its ticketing strategy ahead of the 2025/26 season, with a key change set to reshape how fans engage with both...
Betting firm signs first women’s sports franchise agreement
Betting operator BetMGM has signed a multi-year deal with the WNBA’s Las Vegas Aces, marking its first major partnership with a women’s professional team,...
First female-led team joins SailGP with Red Bull Italy
The Red Bull Italy SailGP Team has become the first team in the global racing league to be led by a female ownership group. Announced...
World Rugby and CBS Sports agree broadcast deal through 2029
World Rugby has signed a multi-year broadcast rights agreement with CBS Sports, making Paramount+ the exclusive streaming platform for international rugby competitions in the...
How women’s sport is building its own audience with TikTok
In April 2023, more than 83,000 fans filled Wembley Stadium to watch England take on Brazil in the inaugural Women’s Finalissima. The match ended...
SailGP bets on docuseries to grow audience
SailGP has unveiled its first docuseries, Uncharted, offering a rare inside look at Jimmy Spithill’s transition from sailor to team CEO as the league...