ICC challenges developers to reinvent cricket on mobile
As cricket’s digital presence continues to grow, the ICC is opening the door to developers who can help the sport engage its next generation...
Vienna showcases 3×3 basketball’s growing appeal
3x3 basketball builds momentum in Vienna ahead of LA OlympicsThe Olympics often adds new competitions to keep the games fresh and exciting; some catch...
Sideline Moves: Yamal scores with Visa deal ahead of World Cup
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...
PFL and BKB deals show combat sports’ commercial evolution
Partnerships with FanDuel and talkSPORT highlight betting and media as core revenue driversTwo of combat sports’ fastest-developing organisations, Professional Fighters League (PFL) and BKB...
Amazon’s sports strategy is starting to look serious
It started with Thursday Night Football. Now, it’s a full-on global blitz.Jay Marine, Vice President and Global Head of Prime Video Sports, spoke recently...
SailGP adds to commercial wave with sports betting launch
SailGP entered the sports betting marketplace on June 2, aiming to create new ways to attract and engage fans.The move comes just ahead of...
How football hospitality is being redesigned for high-end fans
With the sports hospitality market projected to reach £23.5 billion by 2030, rights holders are investing in more tailored matchday experiences.At the 2024 Copa...
Sami Hyypiä shares Liverpool leadership lessons at Money20/20
If you happen to support Liverpool Football Club or were old enough to remember the 2005 UEFA Champions League final, you may be aware...
Aston Villa puts a price on fan loyalty
Aston Villa has overhauled its ticketing strategy ahead of the 2025/26 season, with a key change set to reshape how fans engage with both...
Betting firm signs first women’s sports franchise agreement
Betting operator BetMGM has signed a multi-year deal with the WNBA’s Las Vegas Aces, marking its first major partnership with a women’s professional team,...