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Fan Engagement
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BREAKING
Fan Engagement
Time to read: 2 min
La Liga inks TikTok deal to exponentially grow its social media presence
September 20, 2024
credit: Shutterstock
BREAKING
Fan Engagement
Time to read: 3 min
Serie A and Socios to provide more football blockchain-backed benefits
September 18, 2024
The Frankel colt Collide ridden by James Doyle and owned by Mr K Abdullah wins at Nottingham Races.
BREAKING
Europe
Time to read: 2 min
Spotlight Sports rebrands content hubs under ‘Halo’ umbrella
September 17, 2024
Tom Brady’s Autograph refocuses on content over NFTs
BREAKING
Data
Time to read: 3 min
Tom Brady’s Autograph refocuses on content over NFTs
September 11, 2024
Brazil sports stakeholders await executive signature of Betting Bill
BREAKING
Fan Engagement
Time to read: 2 min
Betfair extends Cruzeiro deal ahead of Brazil betting market launch
September 10, 2024
Channel 4 takes Paralympics to YouTube in social media strategy
BREAKING
Europe
Time to read: 2 min
Channel 4’s YouTube use in Paralympic coverage paid off
September 10, 2024
PFL lands shot in LatAm media with Torneos renewal
BREAKING
Fan Engagement
Time to read: 2 min
PFL unveils fantasy gaming partnership with FanUp
September 6, 2024
credit: Shutterstock
BREAKING
Fan Engagement
Time to read: 2 min
Detroit Lions to enhance fan experience with Caesars
September 5, 2024
SBC launches new Affiliate Leaders magazine
BREAKING
Europe
Time to read: 3 min
SBC launches new Affiliate Leaders magazine
September 4, 2024
Logo of London club, Chelsea FC on Chelsea shirt.
BREAKING
Fan Engagement
Time to read: 2 min
Chelsea offers fans signed shirts through MatchWornShirt
September 3, 2024
Eurovision Sport joins the AI craze to enhance broadcasting experience
BREAKING
Europe
Time to read: 3 min
Eurovision Sport joins the AI craze to enhance broadcasting experience
September 2, 2024
Premier Padel
BREAKING
Comment
Time to read: 3 min
Betsson’s Premier Padel deal highlights benefits of diverse sponsorship approach
August 30, 2024
Jockey Club of Turkiye looks to widen global media profile
BREAKING
Fan Engagement
Time to read: 3 min
British Champions Series launches game to attract youth
August 30, 2024
Betano ups sponsorship game once again with Europa League and Conference League
BREAKING
Europe
Time to read: 3 min
Betano ups sponsorship game once again with Europa League and Conference League
August 29, 2024
DAZN secures deals with two of Europe's biggest football leagues
BREAKING
Europe
Time to read: 2 min
Ligue 1 takes to streaming in the UK and Ireland
August 28, 2024
Women's rugby
BREAKING
Europe
Time to read: 3 min
BBC Sport adds 2025 Rugby World Cup to growing women’s sport portfolio
August 27, 2024
Statue of Bill Shankly at Anfield stadium in Liverpool (England) seen in June 2020.
BREAKING
Europe
Time to read: 4 min
Liverpool partners with Ladbrokes in Premier League’s latest betting deal
August 23, 2024
Borussia Dortmund bolsters presence in Poland with STS partnership
BREAKING
Europe
Time to read: 2 min
Borussia Dortmund bolsters presence in Poland with STS partnership
August 22, 2024
Genius Sports remains confident in 2024 positive cash flow
BREAKING
Comment
Time to read: 5 min
Better Collective: promising commercial pipeline will achieve 2024 financial targets
August 22, 2024
BREAKING
Fan Engagement
Time to read: 3 min
Australian Government injects investment into Pacific football
August 19, 2024
Insider Sports Year in Review
BREAKING
Europe
Time to read: 2 min
Chelsea names Fever its latest partner for 2024/25 campaign
August 19, 2024
Nottingham Forest
BREAKING
Europe
Time to read: 2 min
Nottingham Forest announces Betway deal just before Premier League kickoff
August 16, 2024
Black NFL ball with gold accents.
BREAKING
Fan Engagement
Time to read: 3 min
NFL and Fanatics launch six stores ahead of Brazil debut
August 16, 2024
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Featured Articles
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026