Sports technology firm Genius Sports officially launched its omnichannel marketing platform designed to reach new and existing sports fans.
Genius Sports’ FANHub is custom-built and leverages the company’s 20-year experience in data collection, whilst also leaning on its relationships with major sports leagues and teams such as the NFL and NCAA.
FANHub aims to give marketers an easy-to-use platform, “which combines programmatic and social media buying capabilities built with a sports-first mentality”.
Josh Linforth, CRO at Genius Sports, said: “Sports has never been more at the centre of the cultural conversation, and FANHub is primed to help marketers reach and engage fans with ultimate precision.
“Our depth and breadth of sports expertise has informed every aspect of this platform, so our customers can easily create memorable and impactful campaigns for fans across every channel.”
Some of the core features of FANHub include a fan-first audience platform, which integrates first-party data to exemplify the modern day sports fans journey online.
Curated and Exclusive Premium Inventory is also available, with companies able to buy media, such as display, video, audio, CTV and DOOH, across social and programmatic platforms.
Bidding & Insights will be able to monitor performance with customisable bid models, real-time reporting, pacing and bidding strategies based on audience datasets, inventory, and live game-time data points.
Lastly, Dynamic Creative Optimisation seeks to scale company campaigns with display and video creatives that instantly integrate Genius Sports play-by-play data and fan preferences.
Manny Puentes, GM of Advertising at Genius Sports and Board Member of IAB Tech Labs, added: “Today’s fans watch and engage with their favourite sports across channels and formats, bringing new challenges to marketers looking to reach these highly engaged audiences.
“FANHub finally lets marketers create sophisticated sports-based media strategies, track and manage the full-funnel fan journey from season to season, and leverage our live game-time data to drive hyper-personalised and relevant campaigns.”
