Fans begin applications for FIFA World Cup Qatar 2022 tickets
The opening FIFA World Cup Qatar 2022 ticket application phase has officially launched with new varied ticket products and packages for fans in the...
Klarna unites with Chicago Bulls in fashion collaboration
The National Basketball Association’s (NBA) Chicago Bulls, confirmed a new partnership with Klarna.The multi-year collaboration is said to introduce co-branded in-stadium experiences, shoppable content,...
PGA Tour films first-time ‘insightful’ Netflix documentary
The PGA Tour, along with golf’s major championships, has announced that it will release a Netflix documentary which will follow the stories of top...
EHF dives into ‘first of its kind’ TikTok collaboration
The European Handball Federation (EHF) has announced a partnership for the Men’s EHF EURO 2022 with video-focused social media platform TikTok.In what has been...
Sports’ ties with betting industry faces fan criticism in Germany
The prevalence of sports betting sponsorships, advertising arrangements and general media exposure has been questioned by a German football supporters’ ‘fan alliance’, Unsere Kurve...
Team Spirit extends Parimatch deal to cover 2022
Esports organisation Team Spirit has updated and renewed its partnership with Ukrainian sports betting operator Parimatch Tech, with content creation and sponsorship caveas.The renewal,...
UFC reaches new audiences in Spain and Netherlands deals
The Ultimate Fighting Championship (UFC) has announced media agreements with discovery+ which will become the home of the sport in the Netherlands, along with...
AS Roma provides ‘unique’ fan experiences via REPX
AS Roma has entered into an agreement with EML Payments enabling REPX to power digital and physical payment products for fans of the Serie...
Meruelo’s Arizona Coyotes launches betting platform under same ownership
The National Hockey League’s (NHL) Arizona Coyotes has launched its newest digital sports betting platform, SaharaBets, in partnership with Meruelo Gaming.Available to download from...
TikTok creates ‘high demand’ football content in CAF partnership
The Confederation of African Football (CAF) has announced a partnership with TikTok as the latter aims to bring content to fans of the sport...