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Cover image of Women's Sport Trust report on Scotland and Wales
BREAKING
Data
Time to read: 4 min
Scotland missed the Euros. Its fans didn’t. 
August 26, 2025
india cricket batsman, following the Dream11 announcement
BREAKING
Cricket
Time to read: 4 min
Dream11 shutdown puts India’s jersey sponsor in doubt
August 22, 2025
BANGKOK, THAILAND - OCTOBER 23: The Logo of Tottenham Hotspur and Manchester United on Football Jerseys on October 23 ,2017 in Bangkok Thailand.
BREAKING
Football
Time to read: 4 min
Manchester United owner sues Spurs over Audi deal talks 
August 21, 2025
Partnership playbook logo
BREAKING
Features & Analysis
Time to read: 1 min
Partnership Playbook: Barbie, HUGO BOSS, Vuori, Betano and more
August 20, 2025
German Bundesliga renews flagship sportsbook partnership
BREAKING
Football
Time to read: 3 min
Long-time football marketing agency backs Baller League
August 20, 2025
Image of women's rugby
09:05
BREAKING
Fan Engagement
Time to read: 7 min
The women’s rugby fanbase has doubled in two years. What now?
August 19, 2025
A photo illustration of the LA28 Summer Olympic Games logo on a flag.
BREAKING
Broadcasting
Time to read: 5 min
Will LA28’s venue naming rights tip the Olympics into over-commercialisation?
August 18, 2025
Professional microphone and headphones at the radio station, entertainment and communication concept.
BREAKING
Fan Engagement
Time to read: 7 min
Your football podcast has an FPL league – Here’s why
August 18, 2025
Manchester. England. 02.12.2008. Manchester United Football Stadium in Old Trafford in Manchester in the UK.
BREAKING
Africa
Time to read: 4 min
What Manchester United gains from its Parimatch deal
August 15, 2025
11 April 2015 - Istanbul, Turkey: Apple Store logo. It is being suggested the company might partner with Manchester United.
BREAKING
Football
Time to read: 3 min
Apple rumour grows as Manchester United nears partner hat‑trick
August 14, 2025
premier league gambling ban
BREAKING
Features
Time to read: 9 min
One year left: Industry speaks on Premier League gambling shirt ban
August 14, 2025
Teams walking out before WNL match.
BREAKING
Football
Time to read: 5 min
WNL targets 45% fan awareness after Euro triumph
August 13, 2025
Image of SBC CEO Rasmus Sojmark ahead of the Legends Charity Game
BREAKING
Features & Analysis
Time to read: 18 min
Q&A: SBC's Rasmus Sojmark on why the Legends Charity Game is more than football
August 8, 2025
Image of three football team players with betting sponsorships on the front of their shirts.
24:10
BREAKING
Advertisement
Time to read: 5 min
No more front and centre for football’s betting sponsorships 
August 8, 2025
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
BREAKING
Features & Analysis
Time to read: 7 min
Sideline Moves: Novak Djokovic joins roster of celebs investing in football
August 8, 2025
Partnership playbook logo
BREAKING
Features & Analysis
Time to read: 1 min
Partnership Playbook: AWS, AAB, Ford, Polestar and more
August 6, 2025
Composition of businessmen shaking hands over sports stadium. sports, deal, agreement and competition concept digitally generated image.
BREAKING
Europe
Time to read: 4 min
Should the WSL embrace joint deals like La Liga?
August 5, 2025
India fans wave their national flags during the Pool B Cricket World Cup match between India and Ireland at Sedden Park in Hamilton on March 10, 2015. AFP PHOTO / Michael Bradley.
BREAKING
Advertisement
Time to read: 4 min
Indian sports revenue could shift amid Google and Meta probe
August 4, 2025
World Aquatics
BREAKING
Broadcasting
Time to read: 3 min
World Aquatics has its head in the clouds
August 4, 2025
young happy and excited gamer man using VR virtual reality goggles headgear set playing football simulation game celebrating scoring goal at home sofa couch enjoying 3D glasses fun experience.
BREAKING
Broadcasting
Time to read: 3 min
Burnley’s VR broadcast signals football’s next commercial goldmine
August 1, 2025
Teams from the 2024 The Hundred lift the cricket trophy
BREAKING
Cricket
Time to read: 5 min
Is The Hundred England’s IPL moment or something riskier?
August 1, 2025
Winchester, UK- October 5, 2024: High tech Red Bull building serving as Factory Racing HQ.
BREAKING
Investment
Time to read: 3 min
Newcastle Falcons gets its Red Bull wings
July 31, 2025
Legends Charity Game announces partnership with Ringier Sports Media Group
BREAKING
Features & Analysis
Time to read: 3 min
Legends Charity Game partners with Ringier Sports Media Group
July 31, 2025
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Featured Articles
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026