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Composition of businessmen shaking hands over sports stadium. sports, deal, agreement and competition concept digitally generated image.
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Europe
Time to read: 4 min
Should the WSL embrace joint deals like La Liga?
August 5, 2025
India fans wave their national flags during the Pool B Cricket World Cup match between India and Ireland at Sedden Park in Hamilton on March 10, 2015. AFP PHOTO / Michael Bradley.
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Advertisement
Time to read: 4 min
Indian sports revenue could shift amid Google and Meta probe
August 4, 2025
World Aquatics
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Broadcasting
Time to read: 3 min
World Aquatics has its head in the clouds
August 4, 2025
young happy and excited gamer man using VR virtual reality goggles headgear set playing football simulation game celebrating scoring goal at home sofa couch enjoying 3D glasses fun experience.
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Broadcasting
Time to read: 3 min
Burnley’s VR broadcast signals football’s next commercial goldmine
August 1, 2025
Teams from the 2024 The Hundred lift the cricket trophy
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Cricket
Time to read: 5 min
Is The Hundred England’s IPL moment or something riskier?
August 1, 2025
Winchester, UK- October 5, 2024: High tech Red Bull building serving as Factory Racing HQ.
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Investment
Time to read: 3 min
Newcastle Falcons gets its Red Bull wings
July 31, 2025
Legends Charity Game announces partnership with Ringier Sports Media Group
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Features & Analysis
Time to read: 3 min
Legends Charity Game partners with Ringier Sports Media Group
July 31, 2025
Partnership playbook logo
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Latest News
Time to read: 11 min
Partnership Playbook: Revolut, Stanley, eToro
July 30, 2025
Man City seeks to change Premier League APT rules with legal action
BREAKING
Fan Engagement
Time to read: 5 min
Why Manchester City isn’t just selling football anymore
July 29, 2025
Action from the AIG Women's Open 2021 at Carnoustie Golf Links for a story about women's golf
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Fan Engagement
Time to read: 5 min
Can digital intimacy help commercialise women’s golf?
July 29, 2025
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Basketball
Time to read: 4 min
Rookies power record WNBA brand growth amid league expansion 
July 25, 2025
Digital engagement is fuelling EURO 2025 growth
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Data
Time to read: 8 min
Why digital engagement is the real EURO 2025 winner
July 24, 2025
JOHANNESBURG - JULY 11 : Final at Soccer City Stadium: Spain vs. Netherlands on July 11, 2010 in Johannesburg. Spanish supporter with vuvuzela.
BREAKING
Africa
Time to read: 5 min
Women’s football is growing fast - far beyond Europe
July 23, 2025
Partnership playbook logo
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Features & Analysis
Time to read: 8 min
Partnership Playbook: Guiness, Oatly, Mr Vegas
July 23, 2025
Niagara Falls Near Buffalo New York, America, USA.
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Fan Engagement
Time to read: 3 min
Manchester United uses landmarks to make fans fall in love 
July 22, 2025
Sophie De Goede during a Premiership Women's Rugby encounter between Saracens and Loughborough Lightning at StoneX Stadium.
BREAKING
Fan Engagement
Time to read: 4 min
BBC gives weekly stage to domestic women’s rugby in World Cup year
July 22, 2025
Minnesota Lynx vs Connecticut Sun following WNBA announcing partnership with ETSY
BREAKING
Basketball
Time to read: 4 min
Etsy enters sports retail through WNBA player collaboration
July 21, 2025
Oct. 27, 2021 - Hollywood, Florida, USA: 2021 PFL World Championship. MMA's biggest night. 6 World Title Fights at Hard Rock Live.
BREAKING
Africa
Time to read: 3 min
PFL makes African play with Sporty Group partnership
July 18, 2025
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
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Features
Time to read: 6 min
Sideline Moves: Patrice Evra steps into new ambassador role
July 18, 2025
LEGENDS CHARITY GAME
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Europe
Time to read: 5 min
Legends Charity Game in Lisbon to raise millions for charity
July 17, 2025
BREAKING
Football
Time to read: 4 min
Friedkin Group launches Pursuit Sports to consolidate club ownership
July 17, 2025
Partnership playbook logo
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Fan Engagement
Time to read: 7 min
Partnership Playbook: Puma, Coca-Cola, Monzo and more
July 16, 2025
Image of Fulham FC's stadium Craven Cottage amid Oracle payment rollout.
BREAKING
Fan Engagement
Time to read: 5 min
Fulham FC uses Oracle tech to power hospitality transformation
July 15, 2025
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