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The facade of Centre Court at Wimbledon
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Fan Engagement
Time to read: 5 min
Wimbledon sets digital record as ticket resale cap threatens key funding model
July 15, 2025
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Asia
Time to read: 5 min
IPL brand value hits $3.9bn as franchises eye global sports investor play
July 14, 2025
Image of a Canadian Football League Game between Winnipeg Blue Bombers at Toronto Argonauts game
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Latest News
Time to read: 3 min
ToonieBet named betting and casino partner of the Canadian Football League 
July 11, 2025
Premier League Adobe Ai deal
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Data
Time to read: 3 min
Premier League adopts Adobe's AI tools for digital transformation
July 10, 2025
Women's Sport. England's Lionesses ahead of their game against the Netherlands
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Advertisement
Time to read: 5 min
What women’s sport is teaching us about smarter sponsorship
July 10, 2025
Partnership playbook logo
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Football
Time to read: 7 min
This week: bet365, Karbon X, York Space systems, Xapo Bank, and more
July 9, 2025
Esports World Cup
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Esports
Time to read: 3 min
IMG enters the arena with Esports World Cup deal
July 9, 2025
Image of a AG2R Mondial rider during the tour de France following Decathlon's ownership announcement
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Cycling
Time to read: 4 min
Decathlon to take full ownership of AG2R La Mondiale cycling team
July 9, 2025
A person holding a controller, demonstrating how AI can help control live sport fan engagement
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Fan Engagement
Time to read: 7 min
Can AI help fans reclaim control of live sport?
July 8, 2025
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Comment
Time to read: 10 min
The last free ride: Tour de France enters paywall era in the UK
July 4, 2025
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Fan Engagement
Time to read: 8 min
How fans became the lifeblood of SK Brann’s ethos
July 3, 2025
Image of the NBA sign
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Advertisement
Time to read: 4 min
Small market, big numbers: NBA Ads break the mould
July 3, 2025
Partnership playbook logo
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Fan Engagement
Time to read: 8 min
Partnership Playbook: Asahi, evian, Ebury, Toyota
July 2, 2025
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Comment
Time to read: 7 min
A changing game: The evolution of sports sponsorship
July 2, 2025
Arsenal Women's WSL growth
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Features & Analysis
Time to read: 7 min
Insider Sport’s H1 review: The stories shaping the sports industry in 2025 so far 
July 1, 2025
Bucharest, Romania - October 5, 2022: Wilson FIBA 3x3 official basketball during the FIBA 3x3 U23 world championship.
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Basketball
Time to read: 7 min
Exclusive: FIBA 3x3 targets new partners, new markets
July 1, 2025
Image of Wimbledon showcasing the investment in sports
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Fan Engagement
Time to read: 7 min
How Wimbledon’s sponsorship model evolved without losing its soul
June 30, 2025
SEOUL, SOUTH KOREA - APRIL 10, 2023: Riot Games arcade in Seoul Incheon Airport. Riot Games is the developer of League of Legends and Valorant.
BREAKING
Esports
Time to read: 4 min
Riot Games sets the rules on sports betting sponsorships
June 30, 2025
Sunderland
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Football
Time to read: 3 min
W88 courts Sunderland’s return to Premier League amid incoming ban
June 27, 2025
Motocross riders in action. Supercross. Motocross sport.
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Fan Engagement
Time to read: 4 min
World Supercross joins betting boom — what it means for extreme sports globally
June 27, 2025
The sports broadcast landscape is changing
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Data
Time to read: 8 min
Women’s sport needs more than broadcast to grow
June 27, 2025
Golden State Valkyries hits valuation record
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Basketball
Time to read: 3 min
Valkyries becomes WNBA’s most valuable franchise
June 26, 2025
Partnership playbook logo
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Latest News
Time to read: 9 min
Partnership Playbook: Subway, Adidas, bet365, Apollo Tyres
June 25, 2025
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Featured Articles
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
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Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026