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Partnership playbook logo
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Latest News
Time to read: 11 min
Partnership Playbook: Revolut, Stanley, eToro
July 30, 2025
Man City seeks to change Premier League APT rules with legal action
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Fan Engagement
Time to read: 5 min
Why Manchester City isn’t just selling football anymore
July 29, 2025
Action from the AIG Women's Open 2021 at Carnoustie Golf Links for a story about women's golf
01:30
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Fan Engagement
Time to read: 5 min
Can digital intimacy help commercialise women’s golf?
July 29, 2025
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Basketball
Time to read: 4 min
Rookies power record WNBA brand growth amid league expansion 
July 25, 2025
Digital engagement is fuelling EURO 2025 growth
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Data
Time to read: 8 min
Why digital engagement is the real EURO 2025 winner
July 24, 2025
JOHANNESBURG - JULY 11 : Final at Soccer City Stadium: Spain vs. Netherlands on July 11, 2010 in Johannesburg. Spanish supporter with vuvuzela.
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Africa
Time to read: 5 min
Women’s football is growing fast - far beyond Europe
July 23, 2025
Partnership playbook logo
04:17
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Features & Analysis
Time to read: 8 min
Partnership Playbook: Guiness, Oatly, Mr Vegas
July 23, 2025
Niagara Falls Near Buffalo New York, America, USA.
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Fan Engagement
Time to read: 3 min
Manchester United uses landmarks to make fans fall in love 
July 22, 2025
Sophie De Goede during a Premiership Women's Rugby encounter between Saracens and Loughborough Lightning at StoneX Stadium.
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Fan Engagement
Time to read: 4 min
BBC gives weekly stage to domestic women’s rugby in World Cup year
July 22, 2025
Minnesota Lynx vs Connecticut Sun following WNBA announcing partnership with ETSY
00:33
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Basketball
Time to read: 4 min
Etsy enters sports retail through WNBA player collaboration
July 21, 2025
Oct. 27, 2021 - Hollywood, Florida, USA: 2021 PFL World Championship. MMA's biggest night. 6 World Title Fights at Hard Rock Live.
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Africa
Time to read: 3 min
PFL makes African play with Sporty Group partnership
July 18, 2025
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
02:15
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Features
Time to read: 6 min
Sideline Moves: Patrice Evra steps into new ambassador role
July 18, 2025
LEGENDS CHARITY GAME
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Europe
Time to read: 5 min
Legends Charity Game in Lisbon to raise millions for charity
July 17, 2025
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Football
Time to read: 4 min
Friedkin Group launches Pursuit Sports to consolidate club ownership
July 17, 2025
Partnership playbook logo
00:41
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Fan Engagement
Time to read: 7 min
Partnership Playbook: Puma, Coca-Cola, Monzo and more
July 16, 2025
Image of Fulham FC's stadium Craven Cottage amid Oracle payment rollout.
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Fan Engagement
Time to read: 5 min
Fulham FC uses Oracle tech to power hospitality transformation
July 15, 2025
The facade of Centre Court at Wimbledon
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Fan Engagement
Time to read: 5 min
Wimbledon sets digital record as ticket resale cap threatens key funding model
July 15, 2025
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Asia
Time to read: 5 min
IPL brand value hits $3.9bn as franchises eye global sports investor play
July 14, 2025
Image of a Canadian Football League Game between Winnipeg Blue Bombers at Toronto Argonauts game
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Latest News
Time to read: 3 min
ToonieBet named betting and casino partner of the Canadian Football League 
July 11, 2025
Premier League Adobe Ai deal
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Data
Time to read: 3 min
Premier League adopts Adobe's AI tools for digital transformation
July 10, 2025
Women's Sport. England's Lionesses ahead of their game against the Netherlands
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Advertisement
Time to read: 5 min
What women’s sport is teaching us about smarter sponsorship
July 10, 2025
Partnership playbook logo
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Football
Time to read: 7 min
This week: bet365, Karbon X, York Space systems, Xapo Bank, and more
July 9, 2025
Esports World Cup
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Esports
Time to read: 3 min
IMG enters the arena with Esports World Cup deal
July 9, 2025
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