Manchester United explores TV drama to help cash flow problems
Manchester United is turning to scripted drama as a way to monetise its history without the reputational risks of fly‑on‑the‑wall documentaries.Manchester United has reportedly...
Women’s football passes €150m but the growth model is still being...
The women’s game has reached a new commercial milestone, but Deloitte’s latest Football Money League suggests revenue growth alone is no guarantee of structural...
Partnership playbook: Lenovo, Nexo, Coca-Cola and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Ronaldo continues to set financial records
Cristiano Ronaldo’s record earnings sees him sit above some of the globe’s most recognised athletes following a lucrative contract renewal. For a third consecutive year,...
Experts question FIFA’s 500 million World Cup tickets claim
FIFA’s claim of half a billion World Cup ticket requests has led to industry scrutiny, with experts questioning whether the figures reflect genuine fan...
Samsung VP says Olympic sponsorship must reflect how fans follow athletes,...
As brands rethink how value is generated around mega-events, Samsung’s expanded athlete programme ahead of Milano Cortina 2026 points to a broader move away...
Partnership Playbook: Mercedes, LTN, Tommy Hilfiger, and more
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...
Brazil’s sponsorship evolution: Why regulation is raising the bar, not lowering...
As betting restrictions tighten across Latin America, Sofascore's Ricardo Peixoto argues the shift is filtering out noise and forcing brands to add real valueBrazilian...
Could Qatar stage the inaugural Women’s Club World Cup?
Qatar is being considered as a host for the first Women’s Club World Cup, raising questions over logistics, integrity and women’s football development.Qatar is...
Why FIFA is betting on TikTok for its biggest World Cup...
The agreement gives TikTok a central role in the digital distribution of World Cup content at a time when the platform’s long-term access to...