Why men’s sports can’t afford to lose female fans
Forget the Americanisation of men’s European sports, female supporters are leading cultural change.Women are fast becoming one of the most valuable audiences in men’s...
TotoGaming explains why sport needs betting sponsors to survive
As sponsorship restrictions on betting operators tighten across global sport, the perspective of the operator is often missing.In this exclusive interview, Insider Sport speaks...
SPORTEL Monaco unveils powerhouse speaker lineup
Business and innovation executive lineup to headline sport media’s flagship event.In just under two weeks SPORTEL Monaco (20-22 October), will kick off with an...
Designit: Choosing the right Premier League sponsor to connect to the...
There is an upcoming void coming to the Premier League sponsorship market, as the ban on gambling front-of-shirt sponsorship comes into effect at the...
Partnership Playbook: Arsenal, Orlando Magic, Matchroom, Athlos
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
FIFA NFTs under Swiss review ahead of 2026 World Cup
At a time when nearly every aspect of FIFA’s operations is facing criticism, its latest blockchain project has drawn scrutiny as well.Switzerland’s gambling regulator...
How brands are winning fans in women’s football
With the new women’s football season just kicking off, all eyes are on the domestic game as interest and investment continue to surge. There’s...
How Atlanta turns FIFA headlines into local impact
From the expansion of the FIFA Club World Cup to debates over ticket pricing for next year’s World Cup, FIFA events often make headlines...
What the latest ATP Challenger Tour deal reveals about tennis
Another new commercial deal with the ATP Challenger Tour shows how tennis’ commercial growth is extending beyond the elite ATP circuit.The ATP Challenger Tour...
Insider Sport returns to SPORTEL Monaco 2025
The Insider Sport team is preparing to return to the SPORTEL Monaco conference taking place later this month.Scheduled for October 20–22 at the Grimaldi...