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credit: Beats
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Latest News
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Messi & LeBron James lead Beats’ ‘Listen to Your Heart’ campaign
February 11, 2025
Sam Cane Codie Taylor Dane Coles Sam Whitelock and Aaron Smith during the haka of the Rugby World Cup match Ireland VS New Zealand All Blacks in Paris, on October 14, 2023.
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Football
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INEOS faces legal action over All Blacks sponsorship payment
February 11, 2025
credit: MLS
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Latest News
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MLS secures CENTURY 21 sponsorship for upcoming 2025 season
February 11, 2025
Chelsea handed fine for secret payments breach.
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Football
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Chelsea says Live Nation to “bring huge value” as sleeve sponsor 
February 11, 2025
F1 car driving on track.
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Latest News
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Reports suggest Netflix chasing F1 media rights in the US
February 11, 2025
Man City seeks to change Premier League APT rules with legal action
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Europe
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Manchester City relaunches legal challenge against Premier League sponsorship rules
February 10, 2025
Steelers heading to Ireland as Dublin 2025 NFL game announced
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Europe
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Steelers heading to Ireland as Dublin 2025 NFL game announced
February 7, 2025
credit: Michael Potts F1 / Shutterstock
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Horse Racing
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McLaren Racing gear up for 2025 F1 season with Greene Tweed
February 7, 2025
credit: Piotr Piatrouski / Shutterstock
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Football
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Unilever extends UEFA partnership to Women’s EURO 2025
February 6, 2025
German Bundesliga renews flagship sportsbook partnership
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Europe
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German Bundesliga renews flagship sportsbook partnership
February 6, 2025
Chelsea flag at Stamford Bridge.
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Fan Engagement
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Chelsea unlocks ‘360 view’ of fanbase with Twilio partnership 
February 6, 2025
credit: Juan Carlos Alonso Lopez/Shutterstock
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Fan Engagement
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Atletico Madrid first to integrate Apple Wallet tickets to games
February 6, 2025
Stamford, CT - April 7, 2023 : World Wrestling Entertainment, Inc. also known as WWE logo on corporate headquarters building in Connecticut.
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Latest News
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WWE’s Royal Rumble sets standard for sports entertainment
February 5, 2025
credit: Shutterstock
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Football
Time to read: 3 min
AFC extends Visa partnership to cover more regions
February 4, 2025
Wrexham, Wales - 9th November 2024: A mural on a brick wall inside the Racecourse Ground, home stadium of Wrexham AFC in Wrexham, Wales, UK.
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Football
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Wrexham AFC eyes international matches with new Kop stand
February 4, 2025
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Latest News
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TeamGB Paralympic team receives new backing from NatWest
February 4, 2025
Betsson and Boca Juniors 2
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Europe
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Jesper Svensson, Betsson CEO: betting industry still contributes a lot to global sports
February 4, 2025
Valencia - Spain, 14-August-2024. Large replica tennis ball advertising the Davis Cup Tennis tournament to be held in September.
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Latest News
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ITF confirms Stake’s presence at Davis Cup until 2026
February 4, 2025
PHILADELPHIA, JANUARY 14, 2025: Philadelphia Eagles vs. Los Angeles Rams, NFL Divisional Round. American football game for season 2024 - 2025. Football Ball on Green Grass and logos. NFL File photo.
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Hospitality
Time to read: 2 min
NFL reportedly set to go down under with matches in Melbourne
February 3, 2025
Rome, Italy 05.02.2023:STEPHEN VARNEY (ITA), ANTHONY JELONCH (FRA), GIACOMO NICOTERA (ITA) in action during the Guinness Six Nations 2023 rugby match between ITALY vs France at Stadio Olimpico in Rome.
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Europe
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FFR engages fans amid Six Nations with MatchWornShirt partnership
February 3, 2025
horse racing
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Horse Racing
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Racing TV and Sky Business deal provides “great opportunity” for hospitality
February 3, 2025
credit: AC Milan
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Football
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AC Milan extends Bitpanda deal to shirt sponsorship agreement
February 3, 2025
Bordeaux , France - 09 25 2023 : ffr logo brand and text sign on polo rd shirt Rugby French Rugby Federation (FFR).
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Europe
Time to read: 2 min
FFR seeks exposure with first betting sponsor Betclic
January 31, 2025
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Featured Articles
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
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Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
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Features
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Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026