EuroLeague’s new commercial strategy amidst growing NBA Europe talks
The EuroLeague have announced Experience Abu Dhabi and Etihad Airways will be joining its sponsor roster ahead of the 2025/26 season.Experience Abu Dhabi, the...
Partnership Playbook: Chubb,Starling, Sephora, STANLEY and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
From fairways to paydays at the 2025 Ryder Cup
With new remuneration rules, high-stakes sponsors and mega event security, Bethpage Black is hosting golf’s biggest business test.When Europe lifted the Ryder Cup in...
Is the Premier League losing the black market ticketing battle?
Premier League clubs are battling unauthorised ticket sales, which threaten revenue and fan safety.Premier League clubs are facing mounting pressure from a booming...
Meta emerges as top platform for sports fans online
Meta leads sports engagement while Burnley experiments with X Originals to reach fans. Sports organisations and athletes need to prioritise social media more than ever,...
EA extends UEFA licensing deal to feature Women’s Champions League and...
EA SPORTS FC 26 to showcase flagship women’s competitionsElectronic Arts (EA) has extended its partnership with UEFA to ensure the Women’s Champions League and...
Why sport should pay attention to the FTC’s Ticketmaster lawsuit
The US government has filed a major case against Live Nation and Ticketmaster, alleging deceptive fees and collusion with scalpers. Sports organisations should be...
AFL follows Bundesliga with creator-led watchalong experiment
The AFL’s live watchalong experiment with Dan Gorringe highlights a potential evolution in sports broadcasting.The Australian Football League (AFL) will experiment with a new...
Are padded seats the secret to Manchester United’s record revenue?
Hospitality is helping Manchester United get more revenue from every fan, even when performances are poor.Manchester United’s worst-ever league finish (15th) has had little...
Could the Baller League rescue FIFA’s US World Cup hype?
The US debut of Baller League could be the spark American football fans have been waiting for.The Baller League is going to attempt to...