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Horse Racing
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McLaren Racing gear up for 2025 F1 season with Greene Tweed
February 7, 2025
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Football
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Unilever extends UEFA partnership to Women’s EURO 2025
February 6, 2025
German Bundesliga renews flagship sportsbook partnership
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Europe
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German Bundesliga renews flagship sportsbook partnership
February 6, 2025
Chelsea flag at Stamford Bridge.
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Fan Engagement
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Chelsea unlocks ‘360 view’ of fanbase with Twilio partnership 
February 6, 2025
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Fan Engagement
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Atletico Madrid first to integrate Apple Wallet tickets to games
February 6, 2025
Stamford, CT - April 7, 2023 : World Wrestling Entertainment, Inc. also known as WWE logo on corporate headquarters building in Connecticut.
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Latest News
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WWE’s Royal Rumble sets standard for sports entertainment
February 5, 2025
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Football
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AFC extends Visa partnership to cover more regions
February 4, 2025
Wrexham, Wales - 9th November 2024: A mural on a brick wall inside the Racecourse Ground, home stadium of Wrexham AFC in Wrexham, Wales, UK.
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Football
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Wrexham AFC eyes international matches with new Kop stand
February 4, 2025
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Latest News
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TeamGB Paralympic team receives new backing from NatWest
February 4, 2025
Betsson and Boca Juniors 2
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Europe
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Jesper Svensson, Betsson CEO: betting industry still contributes a lot to global sports
February 4, 2025
Valencia - Spain, 14-August-2024. Large replica tennis ball advertising the Davis Cup Tennis tournament to be held in September.
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Latest News
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ITF confirms Stake’s presence at Davis Cup until 2026
February 4, 2025
PHILADELPHIA, JANUARY 14, 2025: Philadelphia Eagles vs. Los Angeles Rams, NFL Divisional Round. American football game for season 2024 - 2025. Football Ball on Green Grass and logos. NFL File photo.
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Hospitality
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NFL reportedly set to go down under with matches in Melbourne
February 3, 2025
Rome, Italy 05.02.2023:STEPHEN VARNEY (ITA), ANTHONY JELONCH (FRA), GIACOMO NICOTERA (ITA) in action during the Guinness Six Nations 2023 rugby match between ITALY vs France at Stadio Olimpico in Rome.
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Europe
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FFR engages fans amid Six Nations with MatchWornShirt partnership
February 3, 2025
horse racing
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Horse Racing
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Racing TV and Sky Business deal provides “great opportunity” for hospitality
February 3, 2025
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Football
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AC Milan extends Bitpanda deal to shirt sponsorship agreement
February 3, 2025
Bordeaux , France - 09 25 2023 : ffr logo brand and text sign on polo rd shirt Rugby French Rugby Federation (FFR).
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Europe
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FFR seeks exposure with first betting sponsor Betclic
January 31, 2025
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Horse Racing
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F1 brings added luxury to GPs as Louis Vuitton named official partner
January 31, 2025
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Fan Engagement
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Serie A partners with Kings League to run new fan engagement events
January 31, 2025
Darts board with three darts in the bullseye.
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Comment
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PDC World Darts Championship boosts commercial success in 2024/25
January 30, 2025
Broadcast camera at a sports match with ESPN branding.
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Comment
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ESPN Bet’s swinging for golf exposure with PGA Tour streaming deal
January 30, 2025
Home Nations football associations renew EE partnerships
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Europe
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Home Nations football associations renew EE partnerships
January 29, 2025
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Fan Engagement
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West Ham Utd & Trainline partner to offer fans discounted travel
January 29, 2025
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23:58
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Football
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Racing Club extends Betsson sponsorship to front of shirt status
January 29, 2025
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
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Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026