WSL opens with packed Emirates and new TV era
Arsenal’s 4–1 win before 38,142 at the Emirates set the tone for the Women’s Super League’s first weekend, as a new five-year domestic broadcast...
How the biggest live sports piracy site just fell
Egyptian law enforcement has worked with the Alliance for Creativity and Entertainment (ACE) to dismantle Streameast, a piracy network which operated through about 80...
Protest risk meets the finish line at La Vuelta
Stage 11 in Bilbao ended without a winner and with a clear message to rights-holders: protest is no longer a rare-event outlier but an...
Partnership Playbook: Audi, Breitling, EA SPORTS and Google
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Women’s football moves beyond purpose to performance
Women’s football has had to sell itself for a long time. In the early days, brands supported it because it felt like the right...
What the WNBA tells us about the future of fan engagement
David Dembowski, SVP at Operative, looks at how the WNBA has transformed from a niche league fighting for airtime into one of the fastest-growing...
Is the Premier League ready for the Puma era?
A late Szoboszlai free-kick at Anfield sharpened attention on the Premier League’s first Puma match ball after a quarter-century with Nike. Here’s how the...
Mastercard’s naming deal puts McLaren on the front line of F1’s...
McLaren’s first naming partner since Vodafone will rebrand the team from 2026 and launch a fan-experience programme, underscoring how Big Tech and payments brands...
Partnership Playbook: Giorgio Armani, e.l.f, Moët Hennessy and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Scotland missed the Euros. Its fans didn’t.
New data from the Women’s Sport Trust shows national-team events driving women’s sport visibility in Scotland and Wales.National-team tournaments still trump everything else for...