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HyFlyers GC golf team in Primo apparel.
BREAKING
Golf
Time to read: 2 min
HyFlyers GC secures Primo as official apparel sponsor
January 21, 2025
Buenos Aires, Argentina - 18 of August of 2023 - Edinson Cavani celebrates his first goal for Boca Juniors against Platense in the Argentine League Cup, in La Bombonera stadium.
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Football
Time to read: 3 min
Boca Juniors and Betsson strengthen partnership in Latin America
January 21, 2025
: UEFA Champions League game between SL Benfica and Club Brugge; Players of Club Brugge before game.
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Europe
Time to read: 3 min
Belgium’s betting loopholes offer a glimpse into Premier League’s future
January 21, 2025
credit: Maciej Rogowski Photo / Shutterstock
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Fan Engagement
Time to read: 2 min
La Liga and CoinW to “revolutionise fan engagement” with Web3
January 21, 2025
credit: Miguel Lagoa / Shutterstock
BREAKING
Fan Engagement
Time to read: 3 min
Bundesliga lands on Roblox to boost Gen Z fan engagement
January 21, 2025
STOCKHOLM, SWEDEN - JUNE 6, 2022: Racinghorses with jockeys out of a curve at the Nationaldagsgaloppen in Stockholm.
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Horse Racing
Time to read: 3 min
Goodwood Racecourse and 1/ST create international racing pathway
January 20, 2025
Old Trafford from above, home of Manchester United.
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Comment
Time to read: 4 min
Manchester United highlights economic benefits in stadium bid 
January 20, 2025
MIAMI - MARCH 31, 2018 : American Airline Arena empty seats of after a Miami Heat basketball game.
BREAKING
Basketball
Time to read: 2 min
Miami HEAT elevates fan experiences with Hard Rock Bet deal
January 20, 2025
credit: Rob Atherton / Shutterstock.com
BREAKING
Football
Time to read: 2 min
Brentford FC bolsters cybersecurity with Acronis partnership
January 20, 2025
BREAKING
Europe
Time to read: 3 min
ARC clinches bookmaker partner to support Racing1 reinvigoration initiative
January 17, 2025
Backshot of a gamer celebrating.
BREAKING
Esports
Time to read: 2 min
Bayes Esports and Oddin.gg partner to ‘deliver powerful content’
January 17, 2025
Infront gains boost to Olympic partnership with archive rights
BREAKING
Europe
Time to read: 2 min
Infront gains boost to Olympic partnership with archive rights
January 17, 2025
credit: Alastair Wallace / Shutterstock.com
BREAKING
Football
Time to read: 2 min
Manchester City Women’s scores Revolut sponsorship deal
January 16, 2025
Snooker
BREAKING
Europe
Time to read: 3 min
Sportsbet.io looks to ‘connect with snooker fans around the globe’
January 16, 2025
Football on goal with net background, football player shoot a leather foot ball for make a score, Peru.
BREAKING
Football
Time to read: 2 min
Stake intensifies LatAm exposure with Peruvian football deal
January 16, 2025
credit: West Ham United
BREAKING
Football
Time to read: 1 min
West Ham Utd and QuickBooks launch campaign to support small businesses
January 15, 2025
SBC unveils igamingexpert.com - its new brand for igaming coverage
BREAKING
Europe
Time to read: 2 min
SBC unveils iGamingExpert.com - its new brand for iGaming coverage
January 15, 2025
SPORTEL Monaco: PFL on the role of betting in its MMA disruption mission
BREAKING
Europe
Time to read: 2 min
PFL partners with Cloudbet in MMA’s latest crypto betting deal
January 14, 2025
A general view inside the MKM Stadium prior to a Betfred Super League rugby fixture featuring Hull FC.
BREAKING
Fan Engagement
Time to read: 2 min
RL Commercial and IMG re-launch improved ‘Our League’ app
January 14, 2025
Welsh teams could head to Europe under FAW’s League Cup revamp plans
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Europe
Time to read: 4 min
Welsh teams could head to Europe under FAW’s League Cup revamp plans
January 13, 2025
https://issuu.com/sbc.global/docs/sbc_leaders_issue_34?fr=sYmEzMzc2MzEyNjE
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Europe
Time to read: 2 min
SBC Leaders Magazine: LeoVegas CEO Gustaf Hagman talks trust in MGM
January 13, 2025
Jets, Browns and Jaguars to play in NFL London fixtures this year
BREAKING
Europe
Time to read: 3 min
Jets, Browns and Jaguars to play in NFL London fixtures this year
January 10, 2025
the logo of Paris Saint Germain football club on an official jersey.
BREAKING
Europe
Time to read: 2 min
PSG ‘shapes future of digital engagement’ with Bipanda deal
January 10, 2025
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Featured Articles
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
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Manchester City found guilty of almost 115 Premier League financial breaches
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Football clubs in Brazil against betting ban
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Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026