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BREAKING
Football
Time to read: 3 min
Vinicius Jr becomes latest brand ambassador for Unilever
June 19, 2024
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Comment
Time to read: 5 min
Premier League clubs to gain hundreds of millions in revenue on untapped US market
June 19, 2024
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Fan Engagement
Time to read: 2 min
ITV to leverage Twenty3 digital toolbox to enhance EURO 2024 coverage
June 19, 2024
Icon of Summer olympic Games Paris 2024 Held by Athlete. Modern Stadium in background. Wallpaper for Summer Olympic Game in Paris 2024.
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Asia
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Kuaishou set to boost Chinese engagement for Paris Olympics
June 18, 2024
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Latest News
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Carlos Alcaraz cements Nike future with reported $20m extension
June 18, 2024
A close-up of a hand holding a TV remote control seen in front of the Peacock logo.
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Football
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USL Super League chooses Peacock as official streaming platform
June 17, 2024
Cricket player ready to throw the ball.
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Cricket
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Worcestershire Cricket Club and Dafabet forge streaming deal
June 17, 2024
Everton lose out on partnership with Stake as gambling sponsorships face ban
BREAKING
Football
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Everton gives Castore enhanced rights as inaugural stadium sponsor
June 17, 2024
Ascot
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Europe
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Royal Ascot aims for wide as possible engagement with global media push
June 17, 2024
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Football
Time to read: 2 min
Manchester United to invest £50m in Carrington training facility
June 14, 2024
National Hockey LeagueFans Silhouette. Crowd celebrate and support the NHL hockey Team.
BREAKING
Hospitality
Time to read: 3 min
Smith Entertainment Group brings the NHL to Utah
June 14, 2024
Harry Kane (England striker) pressing in front court in the first half during soccer match ITALY vs ENGLAND, UNL, League A Group3 day5, San Siro stadium.
BREAKING
Football
Time to read: 2 min
Harry Kane hopes to ‘inspire’ as Allianz global ambassador
June 14, 2024
Toronto Argonauts Running back James Wilder Jr (32) running for a touch down during the BC lions at Toronto Argonauts game at BMO Field in Toronto, ON.
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Features
Time to read: 7 min
Owen Welsh, CFL: Building a pre-season plan-of-attack with betting partners
June 14, 2024
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Football
Time to read: 2 min
West Brom names Macron as the club’s official kit supplier
June 14, 2024
Logo of Euro 2024 in Germany. Detail at Official Adidas soccer ball Fussballliebe for Euro 2024 placed on green grass.
BREAKING
Europe
Time to read: 2 min
Ladbrokes joins the Euro 2024 marketing wave with latest campaign
June 14, 2024
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Football
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FC Barcelona instals HPE cloud solutions to renovated Camp Nou
June 13, 2024
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Football
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Betfair signs Alan Shearer as EURO 2024 ambassador
June 13, 2024
Guinenss Premier League
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Football
Time to read: 2 min
Guinness ‘bringing together beautiful game and beautiful pint’ with Premier League
June 13, 2024
Crystal Palace flag.
BREAKING
Europe
Time to read: 3 min
Premier League clubs cash in before gambling rules kick in
June 13, 2024
Old rustic horseshoe hanging on door said to bring good fortune and luck according to superstition.
BREAKING
Horse Racing
Time to read: 3 min
Julie Harrington declares ‘right time’ to leave BHA
June 12, 2024
Bradford City Goal Keeper Harry Lewis puches the ball from Max Dyche of Northampton Town in the EFL Div 2 Northampton Town v Bradford City.
BREAKING
Data
Time to read: 3 min
EFL becomes highest attended league body in Europe
June 12, 2024
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Football
Time to read: 2 min
Wolves names DEBET as new shirt sponsor until gambling ban takes effect
June 12, 2024
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Football
Time to read: 2 min
Manchester City to promote sustainable energy with JinkoSolar partnership
June 12, 2024
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026