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Ji So-Yun (Chelsea FC) celebrates after scoring during the 2020-21 UEFA Women’s Champions League fixture between Chelsea FC and Bayern Munich at Kingsmeadow.
BREAKING
Football
Time to read: 3 min
Chelsea Women welcomes further investment after restructure
May 31, 2024
credit: Shutterstock
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Boxing
Time to read: 2 min
Watford FC open talks with Anthony Joshua over potential investment 
May 31, 2024
FIFA World Cup Trophy.
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Fan Engagement
Time to read: 3 min
FIFA unveils pathway to World Cup tickets via NFTs
May 31, 2024
The Germany Cup. DFB Pokal at BayArena.
BREAKING
Europe
Time to read: 2 min
DFB intensifies responsible betting efforts via Tipico deal
May 31, 2024
Nottingham Forest badge on building.
BREAKING
Europe
Time to read: 3 min
Nottingham Forest begins multi-sport plans with netball team addition
May 30, 2024
A low angle picture of Leeds United Football Club stadium at Elland Road in evening.
BREAKING
Football
Time to read: 4 min
Leeds United push for promotion with Red Bull minority stake
May 30, 2024
Bundesliga logo.
BREAKING
Europe
Time to read: 2 min
Bundesliga taps Infront for international growth strategy
May 30, 2024
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Features & Analysis
Time to read: 4 min
Canadian Gaming Summit: Unlocking the Door to Marketing Success
May 29, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
Vinicius Junior named Gatorade ambassador ahead of Champions League final
May 29, 2024
BREAKING
Boxing
Time to read: 2 min
Daniel Dubois signs with NVA SEG ahead of ‘crucial’ fight
May 29, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
Hisense gains commercial rights as VAR screen solutions provider for EURO 2024
May 29, 2024
AXA joins Women’s Euro 2025 global partner roster
BREAKING
Europe
Time to read: 2 min
AXA joins Women’s Euro 2025 global partner roster
May 29, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
Report: Chelsea to commit with Infinite Athlete as shirt sponsor
May 29, 2024
BREAKING
Fan Engagement
Time to read: 3 min
WSC Sports enters ‘next phase’ with new solutions and look
May 29, 2024
W2RC World Rally Raid Championship 2023.
BREAKING
Horse Racing
Time to read: 3 min
Extreme E and Jackson Swiss Partners align for positive change
May 28, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
Girona announces Etihad Airways as main sponsor next season
May 28, 2024
Australian fans cheering on rugby.
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Fan Engagement
Time to read: 3 min
Rugby Australia shows commitment to fans with Fanatics deal 
May 28, 2024
João Pedro Dobes: Vasco da Gama as innovative now as in its early days
BREAKING
Features
Time to read: 5 min
João Pedro Dobes: Vasco da Gama as innovative now as in its early days
May 28, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
SL Benfica latest sports team to ink partnership with PRIME
May 28, 2024
Entain’s Ladbrokes Aus partners with UFC in regional deal
BREAKING
Hospitality
Time to read: 3 min
TKO unites WWE and UFC event teams to seize revenue opportunities
May 24, 2024
Serie A adds Allied Sports to accelerating US growth plans
BREAKING
Europe
Time to read: 3 min
Serie A adds Allied Sports to accelerating US growth plans
May 24, 2024
BREAKING
Africa
Time to read: 3 min
EA combines with UNICEF to ‘build better futures’ in Namibia
May 23, 2024
Allan Saint-Maximin of Newcastle United - Manchester United v Newcastle United, Carabao Cup Final.
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Features
Time to read: 6 min
George Harborne: Football clubs’ partners only carry value if seen
May 23, 2024
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026