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Australian fans cheering on rugby.
BREAKING
Fan Engagement
Time to read: 3 min
Rugby Australia shows commitment to fans with Fanatics deal 
May 28, 2024
João Pedro Dobes: Vasco da Gama as innovative now as in its early days
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Features
Time to read: 5 min
João Pedro Dobes: Vasco da Gama as innovative now as in its early days
May 28, 2024
credit: Shutterstock
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Football
Time to read: 2 min
SL Benfica latest sports team to ink partnership with PRIME
May 28, 2024
Entain’s Ladbrokes Aus partners with UFC in regional deal
BREAKING
Hospitality
Time to read: 3 min
TKO unites WWE and UFC event teams to seize revenue opportunities
May 24, 2024
Serie A adds Allied Sports to accelerating US growth plans
BREAKING
Europe
Time to read: 3 min
Serie A adds Allied Sports to accelerating US growth plans
May 24, 2024
BREAKING
Africa
Time to read: 3 min
EA combines with UNICEF to ‘build better futures’ in Namibia
May 23, 2024
Allan Saint-Maximin of Newcastle United - Manchester United v Newcastle United, Carabao Cup Final.
BREAKING
Features
Time to read: 6 min
George Harborne: Football clubs’ partners only carry value if seen
May 23, 2024
ames Tavernier (2 - Rangers) celebrates his 2nd goal Heart of Midlothian Vs Rangers - Scottish League Cup.
BREAKING
Football
Time to read: 3 min
SPFL unveils record-breaking prize money for flagship cup
May 22, 2024
BREAKING
Hospitality
Time to read: 3 min
ASC selects Kate Jenkins as new Chair ahead of the Olympics
May 22, 2024
Wrexham, Wales, UK, General view of The Racecourse Ground.
BREAKING
Europe
Time to read: 2 min
United Airlines celebrates Wrexham AFC’s League One promotion
May 22, 2024
Better Collective anticipating summer of sport success after Q1 growth
BREAKING
Europe
Time to read: 3 min
Better Collective anticipating summer of sport success after Q1 growth
May 22, 2024
Brazil sports stakeholders await executive signature of Betting Bill
BREAKING
Fan Engagement
Time to read: 3 min
FairPlay takes on Brazilian betting with local Oddschecker launch
May 21, 2024
Mixed martial arts (MMA) fighter. Detail of the yellow glove with tiger pants on black background.
BREAKING
Latest News
Time to read: 2 min
OKTAGON MMA ‘exemplifies’ UK growth via deal with SkyBet 
May 21, 2024
BREAKING
Features
Time to read: 3 min
SBC announces major industry event launch in 2025 with SBC Summit Americas
May 21, 2024
The flag of Aston Villa Football Club waving in the wind on a clear day.
BREAKING
Football
Time to read: 3 min
Aston Villa selects Adidas ahead of Champions League debut
May 21, 2024
Mackenzie Arnold with ZO Skin Health's product.
BREAKING
Football
Time to read: 3 min
West Ham United ‘protects’ fans with skin cancer campaign
May 20, 2024
Fury v Usyk undisputed clash gave William Hill a UK branding boost
BREAKING
Boxing
Time to read: 3 min
Fury v Usyk undisputed clash gave William Hill a UK branding boost
May 20, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 3 min
Benfica extends Betano as sleeve sponsor and betting partner 
May 17, 2024
credit: Shutterstock
BREAKING
Latest News
Time to read: 3 min
Forbes: Cristiano Ronaldo highest-paid athlete for 2024 for 4th time
May 17, 2024
Argentine Football Association (AFA), VBET
BREAKING
Europe
Time to read: 2 min
Women’s Premiership League Cup included in VBet’s NIFL deal
May 16, 2024
Joshua Kimmich (L), Thomas Muller (R) of Germany during the Russia 2018 World Cup Group F football match between Germany and Sweden.
BREAKING
Europe
Time to read: 2 min
DFB names Klarna as official partner ahead of 2024 Euros
May 16, 2024
Betsson builds up Colombia profile with Atletico Nacional deal
BREAKING
Features
Time to read: 8 min
‘Football is the bridge’ - Rivalo on Colombia sports marketing keys to success
May 16, 2024
2022 UEFA Champions League Final
BREAKING
Europe
Time to read: 2 min
TNT Sports confirms free coverage of Champions League final
May 16, 2024
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Featured Articles
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
BREAKING
Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026