Atletico Madrid first to integrate Apple Wallet tickets to games
Atletico Madrid has expanded its ticketing capabilities, with fans of the La Liga club now able to enter the Riyadh Air Metropolitano via mobile...
WWE’s Royal Rumble sets standard for sports entertainment
WWE is off to a record-breaking start this year with Royal Rumble 2025 becoming the most successful in the company’s history. Founded in 1980 as...
AFC extends Visa partnership to cover more regions
The Asian Football Confederation (AFC) has renewed its partnership with Visa, with the new arrangement covering regions and competitions across Asia and the Middle...
Wrexham AFC eyes international matches with new Kop stand
League One club Wrexham AFC has unveiled design plans to upgrade its Kop stand at the club’s STōK Cae Ras stadium. The new stand will...
TeamGB Paralympic team receives new backing from NatWest
UK bank NatWest has extended its partnership agreement with TeamGB by becoming the official banking partner of ParalympicsGB. The Great Britain Paralympics team will receive...
Jesper Svensson, Betsson CEO: betting industry still contributes a lot to...
The old adage that ‘as one door closes another one opens’ has never been as relevant for marketers of a global sports betting sector,...
ITF confirms Stake’s presence at Davis Cup until 2026
The International Tennis Federation (ITF) has extended its Davis Cup sponsorship agreement with online sportsbook and casino Stake.Under this agreement, Stake will remain the...
NFL reportedly set to go down under with matches in Melbourne
Melbourne, Australia is reportedly set to host multiple NFL matches from 2026 at the Melbourne Cricket Ground (MCG).According to the Herald Sun, Melbourne will...
FFR engages fans amid Six Nations with MatchWornShirt partnership
The French Rugby Federation (FFR) has entered into a partnership with MatchWornShirt, a company that allows fans to own match-worn and autographed kits. As part...
Racing TV and Sky Business deal provides “great opportunity” for hospitality
Racecourse Media Group, the parent company of Racing TV, has renewed its partnership with Sky Business.Under the agreement, Sky Business will remain the exclusive...