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Man City seeks to change Premier League APT rules with legal action
BREAKING
Football
Time to read: 2 min
Manchester City maximises US reach with WWE collaboration
June 28, 2024
Public concerns mean betting sponsor debate will not die out anytime soon
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Comment
Time to read: 4 min
Public concerns mean betting sponsor debate will not die out anytime soon
June 28, 2024
Detailed view of St James' Park in Newcastle upon Tyne, England.
BREAKING
Football
Time to read: 2 min
Newcastle builds on fruitful first year with BetMGM renewal
June 28, 2024
The Sunderland Football Club crest adorns the club's home, the Stadium of Light, in Sunderland, England.
BREAKING
Fan Engagement
Time to read: 2 min
Spreadex offers Sunderland kits without gambling branding
June 27, 2024
‘There’s an ecosystem at play’ - Understanding Canada’s sports betting marketing dilemma
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Comment
Time to read: 7 min
‘There’s an ecosystem at play’ - Understanding Canada’s sports betting marketing dilemma
June 27, 2024
credit: Levy Merchandising
BREAKING
Football
Time to read: 3 min
Wolves & SUDU breaking the kit design mould in new partnership
June 27, 2024
credit: Shutterstock
BREAKING
Latest News
Time to read: 3 min
UFC names Riyadh Season as title sponsor for Vegas Sphere UFC 306 event
June 27, 2024
UEFA confident in case against Super League breakaway despite ECJ ruling
BREAKING
Comment
Time to read: 5 min
Deloitte figures show extent of European football’s 2022 revenue recovery
June 26, 2024
credit: Shutterstock
BREAKING
Europe
Time to read: 3 min
Eintracht Frankfurt’s Adidas deal a ‘step towards international competitiveness’
June 26, 2024
BREAKING
Comment
Time to read: 3 min
Wolves doubles down on gambling sponsorship with BetMGM
June 26, 2024
Chicago Blackhawks
BREAKING
Fan Engagement
Time to read: 2 min
Chicago Blackhawks signs bookmaker as first jersey patch sponsor
June 26, 2024
credit: Stake
BREAKING
Fan Engagement
Time to read: 3 min
Sergio Agüero hails the ‘GOATs have arrived’ in new Stake marketing campaign 
June 26, 2024
Fans and supporters show their support for the visiting Liverpool team in their friendly match against Malaysia. Liverpool Football Club from UK is on an Asia tour.
BREAKING
Asia
Time to read: 3 min
Liverpool bolsters Asian connection with Japan Airlines 
June 25, 2024
Juventus logo.
BREAKING
Europe
Time to read: 2 min
Juventus ‘evolves’ its merchandise offering with Fanatics
June 25, 2024
Messi at Inter Miami in MLS game
BREAKING
Fan Engagement
Time to read: 2 min
Messi effect and World Cup fever driving MLS attendance to new heights
June 25, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 3 min
Birmingham City & Wrexham propose hosting League One game in US
June 25, 2024
credit: Shutterstock
BREAKING
Basketball
Time to read: 3 min
Red Bull looking to add NBA team to sporting empire
June 24, 2024
Canadian Football League (CFL) game
BREAKING
Basketball
Time to read: 8 min
New fans, new revenues, new challenges - where does Canadian sports’ relationship with betting stand?
June 24, 2024
A photo illustration of the LA28 Summer Olympic Games logo on a flag.
BREAKING
Latest News
Time to read: 2 min
LA28 Olympics emphasises ‘connectivity’ in Cisco partnership
June 24, 2024
Coca-Cola
BREAKING
Football
Time to read: 2 min
Copa America completes 2024 sponsor portfolio with Coca-Cola
June 24, 2024
Adidas logo on Adidas store.
BREAKING
Esports
Time to read: 2 min
Adidas links athletics to digital in EWCF partnership
June 21, 2024
The 2024 Copa América, isinternational men's soccer championship organized by South America's football ruling body CONMEBOL. Copa America USA 2024.
BREAKING
Football
Time to read: 2 min
CONMEBOL selects Legends for Copa América 2024 store
June 21, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 3 min
WSL record revenue indicative of women’s football growth
June 21, 2024
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Featured Articles
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
BREAKING
Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026