Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

TNT Sports partners with DAZN for Club World Cup broadcasts

TNT Sports has secured some domestic US coverage of this year’s FIFA Club World Cup via a deal with DAZN, the primary rightsholder.The Warner...

SBC Summit 2025: bigger, smarter and with more surprises

SBC Summit will make a powerful return to Lisbon this September, bringing together 30,000 industry professionals for its biggest edition yet.The 2025 edition will...

Newcastle United flipped loss into profit in 2023/24 financial year

The significance of Champions League football to a club’s commercial performance has been hammered home yet again, this time in Newcastle United's financial results.Newcastle...

FIFA’s Gianni Infantino ‘confirms’ 2026 World Cup halftime show

FIFA President Gianni Infantino has confirmed the 2026 FIFA Men’s World Cup final will have a half-time show.It seems FIFA’s President is fully embracing...

Chelsea and Disney+ enlist former pros for unique UEFA stream

Chelsea FC has collaborated with Disney+ to enhance one of its three streams for the club’s UEFA Conference League match against Denmark’s Copenhagen on...

United Sports Collective formed to wave sponsorship flag for five US...

The governing bodies of US cycling, sailing, rowing, fencing and squash have combined sports sponsorship efforts under one entity, United Sports Collective (USC).This marks...

Genius Sports confident in repeating a ‘defining year’ in 2025

Genius Sports’ standing as a data and technology supplier to some of the world’s biggest sports tournaments like the Premier League, NFL and NBA...

UFC’s Tom Aspinall to feature in casino marketing campaign with SPRIBE

UFC interim heavyweight champion Tom Aspinall has become an ambassador for SPRIBE, a software developer specialising in casino gaming.Aspinall joins fellow UFC athletes and...

EOC: Istanbul 2027 European games promise to be “world-class event”

The European Olympics Committees (EOC) has officially announced Istanbul as the host city for the 2027 European Games.Following the signing of the Host City...

Manchester City bolsters connection with global fans via VTEX deal

Manchester City has selected VTEX to become the club’s official digital commerce orchestration platform. As part of the agreement, the reigning Premier League champions will...